Mobile devices are rapidly becoming consumers' go-to tool for all their shopping needs. Is your website optimized to handle these online shoppers—or are they going to leave your business behind?

Some 52% of smartphone and tablet users say that a bad mobile experience makes them less likely to do business with a company, according to the following DirectBuy infographic.

"Smartphone and tablet users are 5X more likely to abandon a task, including shopping, if the site isn't mobile-optimized," states DirectBuy.

Moreover, "by 2020, user experience will surpass pricing and product as the main differentiator between brands," suggests DirectBuy, citing findings by customer intelligence consulting firm Walker.

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ABOUT THE AUTHOR
image of Verónica Jarski

Veronica Jarski is the Opinions editor and a senior writer at MarketingProfs. She can be reached at veronicaj@marketingprofs.com.

Twitter: @Veronica_Jarski