Mobile devices are rapidly becoming consumers' go-to tool for all their shopping needs. Is your website optimized to handle these online shoppers—or are they going to leave your business behind?
Some 52% of smartphone and tablet users say that a bad mobile experience makes them less likely to do business with a company, according to the following DirectBuy infographic.
"Smartphone and tablet users are 5X more likely to abandon a task, including shopping, if the site isn't mobile-optimized," states DirectBuy.
Moreover, "by 2020, user experience will surpass pricing and product as the main differentiator between brands," suggests DirectBuy, citing findings by customer intelligence consulting firm Walker.