This week was big for extending your capabilities on established networks: Twitter launched native video ads and opened polls to everyone (meaning it's that much easier to get the pulse on your consumers), Facebook opened GIFs to brand pages, and Giphy—with perfect timing—launched a do-it-yourself GIF creator.

Skim to keep competitors guessing!

Everything Twitter announced at its #Twitterflight developers conference

—Twitter Polls, which is rolling out across mobile and desktops and will be available to everyone!

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image of Angela Natividad
Angela Natividad is a social media strategist, copywriter, and journalist based in Paris. A Bay Area native and lover of vending machine candies, she co-founded and is a frequent guest on marketing podcast The Beancast. You can follow her on Twitter at @luckthelady.