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#SocialSkim: Facebook Targets Next Billion Users With New Ad Type, Plus More Stories in This Week's Roundup

by Angela Natividad  |  
November 6, 2015

Find out how Facebook's latest ad product will fuel the growth of its next billion users (it hopes). We also tell you about Pinterest Shop, the anatomy of the perfect Instagram ad, and how Insta plans to take on Snapchat with its own take on Live Stories. Skim to stay in step!

Facebook's Slideshow ad product targets next billion users

What's the next move for a company that calls 1.5 billion online users customers? Find a billion more. The catch? They're all in emerging markets and stuck with slow 2G mobile network connections.

To target them, Facebook's new ad unit, Slideshow, lets advertisers stitch together images that emulate video ads but require far less bandwidth and mobile network power. Coca-Cola, Netflix, and Brazilian cosmetics brand O Boticário are already on board. And it looks like users in emerging markets are receptive to video ads.

1. Speaking of new audiences, Pinterest extended Buyable Pins to Android and launched a Pinterest Shop

The spread of Buyable Pins increases potential ad reach to an additional 1.4 billion devices.

And its concurrently launched Pinterest Shop is a landing page featuring "trend reports" of Buyable Pins that are trending among users, divided by category and shown below. Note that it looks a lot like a retail site, nicely optimized for mobile devices.

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Angela Natividad is a social media strategist, copywriter, and journalist based in Paris. A Bay Area native and lover of vending machine candies, she co-founded and is a frequent guest on marketing podcast The Beancast. You can follow her on Twitter at @luckthelady.

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