You've spent time, energy, and money creating an app for your customers. But was all that work worth it? Here's a look at how long users keep apps and why they uninstall them.
The biggest reason (50.6%) consumers cite for uninstalling mobile apps is that the apps "took up too much storage," according to the following ITR infographic.
The second biggest reason is intrusive advertising (41%), followed by "kept freezing" (33.8%).
The biggest reason for uninstalling gaming apps is "didn't enjoy the game" (69.3%). As for uninstalling business apps, consumers' most cited reason was "found a better quality app" (28.4%).
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