Check out these stats to better understand mobile users' behavior and to establish a strong path to conversion.

A total of 52% of consumers discover apps via their friends, family, and colleagues, according to the following Targeting Mantra infographic. Only 24% find apps from a company website, and 27% of consumers discover apps via search engines.

Moreover, the biggest reason consumers download an app is for notifications.

However, "although e-commerce apps see 77% install-to-registration rates, they achieve only 2.1% install-to-first-purchase rate," states Targeting Mantra.

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Veronica Jarski is the Opinions editor and a senior writer at MarketingProfs. She can be reached at

Twitter: @Veronica_Jarski