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#SocialSkim: Will Social Kill Websites in 2016? Plus 13 More Stories in This Week's Roundup

by Angela Natividad  |  
January 22, 2016
  |  1,814 views

This week is packed with portents for the year yet to come. Find out why brands might want to prioritize websites less (and social content discovery more), and get a first look at the ad tool Google's releasing to help brands market live to users across devices (just in time for the Super Bowl!).

We'll also reveal Foursquare's plans to go B2B, and we'll share a tool that's packed with 5,000 social-ready free images.

Skim to stay savvy!

Websites could be over... and it might be Facebook's fault.

Last year, Apple released iOS 9 with ad-blocking support. In the same year, Facebook introduced Instant Articles, meaning content could be hosted on—and read from—its platform without ever visiting a website. Publishers, such as Vox, are already publishing directly to Facebook, and others, including the Washington Post, have started posting 100% of its stories to the platform.


Over time, this trend would mean plummeting click-through rates and Web traffic, but it also provides new ways to discover brands, with social as the central point of contact.

This year, take a serious look at how your strategy can better accommodate this apparent shift. And if you feel uncomfortable placing all your bets on Facebook (as one should), consider how to hedge risk by cleverly incorporating Snapchat and Instagram into your content dissemination plans.


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Angela Natividad is a social media strategist, copywriter, and journalist based in Paris. A Bay Area native and lover of vending machine candies, she co-founded AdVerveBlog.com and is a frequent guest on marketing podcast The Beancast. You can follow her on Twitter at @luckthelady.

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  • by Paul Evans Sat Jan 23, 2016 via web

    Hi Angela, I wanted to let you know that ALL businesses can support their own customers today via Facebook Messenger Live Chat with Zotabox's easy to use integration tool here. http://bit.ly/fb10001

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