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#SocialSkim: FB Messenger's Brand-Friendly Features, Plus 12 More Stories in This Week's Roundup

by Christian Neri  |  
February 19, 2016

Facebook launches Messenger multiple accounts feature... and SMS testing for Android; Instagram introduces video views; Twitter incorporates a GIF library; and Shopify finds a way to embed product listings into any social conversation you please. Also: how to transform Pinners into email subscribers...

And that's just the icing. Skim for the rest of the sweet stuff!

Facebook Messenger introduces multiple accounts, and then some!

...including SMS testing for Android. Users can sign onto the same device, with all accounts remaining password-protected. Facebook's also testing SMS incorporation with a small group of users, enabling them to send and receive SMS messages alongside normal Messenger conversations.

SMS testing will likely not be brought to iOS because of integration complexity, but as companies continue to use the app for customer support and communication, the multiple account function for Android folks will prove invaluable for brands and agencies alike.

1. Snapchat ups its ad game as user base grows

Snapchat is taking serious steps to provide marketers with tools to target the right users and quantify success. The chat and photo- and video-sharing app now boasts over 100 million daily active users.

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Christian Neri is a digital marketing professional in the film & television industry, and a contributor to MarketingProfs. An American expat in Paris, he recently completed his MS in digital marketing at IÉSEG School of Management.

Instagram: @christianneri

Twitter: @christianneri

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