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#SocialSkim: Snapchat Challenges Facebook in Video, Plus 13 More Stories in This Week's Roundup

by Christian Neri  |  
March 4, 2016

Find out how Facebook is making it easier to score newsletter subscriptions via Instant Articles, and how to target specific companies on LinkedIn with ads. We'll also teach you how to use Facebook's new emoji for your B2B strategy, and reveal how Snapchat plans to help ad folks track their campaigns. Skim to stay sharp!

Snapchat catches up to Facebook in daily video views

8 billion video views per day. That puts the ephemeral-messaging app on the same level as Facebook, which has over 10 times Snapchat's number of daily active users. Video views on Snapchat are up over five times from a year ago, and the average user spends 25-30 minutes on the platform each day.

The company's CEO revealed the impressive numbers during his first keynote presentation to investors, and it comes amid an onslaught of Snapchat news pointing to new ad tech and performance metrics.

If your curiosity is piqued, consider these tips for integrating Snapchat into your marketing mix.

1. 2016's biggest Oscar moments on social

The weekend blazed with Oscar chatter, from the world's collective cheer for Leo to Lady Gaga's charged performance honoring the victims of college sexual harassment.

24 million Facebook users generated 67 million interactions during the ceremony. With 440,000 tweets every minute, Leonardo DiCaprio took the greatest share of voice on Twitter (as well as Facebook), earning more than Ellen Degeneres's beloved 2014 selfie. Click to see the top moments on each platform!

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Christian Neri is a digital marketing professional in the film & television industry, and a contributor to MarketingProfs. An American expat in Paris, he recently completed his MS in digital marketing at IÉSEG School of Management.

Instagram: @christianneri

Twitter: @christianneri

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