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Views of food-related content  and social activity (likes, comments, and shares) have skyrocketed, according to recent Google research. And although half of us watch cooking videos on YouTube, Millennials watch 30% more than any other demographic.

Though Millennials enjoy cooking as much as they like eating, 31% of them admitted that choosing what to make is their least favorite part. No wonder YouTube searches for "best recipes" are up 48% year over year.

To better understand the meal ideas people are looking for, content personalization platform OneSpot analyzed the behavior of more than 2 million visitors to recipe sites, reviewing over 426,000 hours of content interaction.

In doing so, OneSpot uncovered the dishes—and even the ingredients—people favored most.

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ABOUT THE AUTHOR
image of Adam Weinroth

Adam Weinroth is chief marketing officer of OneSpot, a content sequencing platform used by leading brands to personalize their content and drive repeat engagement.

LinkedIn: Adam Weinroth