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Win more business by using these medal-worthy email marketing strategies.

"Use demographic and location data and target offers based on past purchase behavior," recommends Campaigner in the following infographic.

"The individual attention will encourage readers to open your messages, click through to your webpage, and convert with future purchases."

Also, don't be afraid to try new things in your email campaigns. "Consider using emojis in your subject line or adding video or interactive polls to the body of your email to drive engagement from new audiences," suggests the infographic.

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ABOUT THE AUTHOR
image of Verónica Jarski

Veronica Jarski is the Opinions editor and a senior writer at MarketingProfs. She can be reached at veronicaj@marketingprofs.com.

Twitter: @Veronica_Jarski