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In true Facebook fashion, the social network grabbed headlines this week with the announcement of an all-new social app for teens only. We'll give you all the details, plus warn you about the industry the social giant plans to take over next.

We'll also jump into why the Olympic Games indicate a big industry shift toward live-streaming, fill you in on which one of the major social players' engagement actually increased this year (it's a surprise!), and teach you how to gauge whether your Facebook ads led to an offline purchase.

Skim for your weekly dose of social!

Introducing Facebook's new app for teens only: Lifestage

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image of Christian Neri

Christian Neri is a digital marketing professional in the film & television industry, and a contributor to MarketingProfs. An American expat in Paris, he recently completed his MS in digital marketing at IÉSEG School of Management.

Instagram: @christianneri

Twitter: @christianneri