This week's all about new trends and upgrades, with an unexpected player thrown into the mix. Apple grabbed social media headlines with chatter about its impending social video app, and Twitter upgraded its ad revenue model to attract YouTuber-like influencers to the platform.

We'll also fill you in on the new behavioral targeting soon to make Snapchat marketers by storm, share all we know about Facebook's big update to Offers, and let you in on five easy ways to boost the performance of your YouTube channel. Skim to stay in the know!

Apple reportedly working on a social video app

The initial Bloomberg report says the company's hardware business is slowing, and so it's looking more at its service offerings as a way to boost revenue.

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Christian Neri is a digital marketing professional in the film & television industry, and a contributor to MarketingProfs. An American expat in Paris, he recently completed his MS in digital marketing at IÉSEG School of Management.

Instagram: @christianneri

Twitter: @christianneri