Instagram Stories or Snapchat? Marketers now have another option for a social platform for limited-time photos and videos. So, which one will work best for your marketing?

That depends on who you want to reach. "52% of teenagers use Instagram," states the following Mediakix infographic. "41% of teenagers use Snapchat."

If you're going for the older crowd, 53% of 18-34-year-olds use Instagram; 41% of that demographic use Snapchat.

Moreover, on Instagram, users can search by name, username, hashtags, and geographic locations. However, there's no search on Snapchat.

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ABOUT THE AUTHOR
image of Verónica Jarski

Veronica Jarski is the Opinions editor and a senior writer at MarketingProfs. She can be reached at veronicaj@marketingprofs.com.

Twitter: @Veronica_Jarski