Instagram Stories or Snapchat? Marketers now have another option for a social platform for limited-time photos and videos. So, which one will work best for your marketing?
That depends on who you want to reach. "52% of teenagers use Instagram," states the following Mediakix infographic. "41% of teenagers use Snapchat."
If you're going for the older crowd, 53% of 18-34-year-olds use Instagram; 41% of that demographic use Snapchat.
Moreover, on Instagram, users can search by name, username, hashtags, and geographic locations. However, there's no search on Snapchat.
To find about more about the differences between the two social platforms, check out the infographic.