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#SocialSkim: Messenger's Major Overhaul; Broken Social Metrics; Instagram's Milestone: 13 Stories This Week

by Christian Neri  |  
December 23, 2016

This week's issue is filled to the brim with social updates: Facebook basically turns Messenger into Snapchat, also takes on Skype with group voice and video chat; how to protect your brand from Facebook's failing metrics; Twitter announces new plans for the once-dead Vine, nixes lead generation ads; Instagram reaches 600 million users and launches stickers for Stories; the top 2017 social media trends according to experts; and much more...

Skim for your end-of-the-year social media must-read!

1. Facebook Messenger gets major overhaul, aims to beat Snapchat at its own game

The latest Messenger update brings a drastically different app to those who download it, complete with a totally revamped camera chock-full of algorithmically generated filters, tons of sticker options, impressive augmented-reality selfie lenses, props to overlay, and much more.

The massive changes are Facebook's response to the increase of visual messaging now that 10% of conversations begin with a photo, and they seem to mark the social titan's biggest attack on Snapchat so far.

The update rolled out to all users on iOS and Android over the weekend. We'll see whether the new capabilities and effects are enough for users to increase the already 2.5 billion photos, videos, emojis, and stickers they send on the platform each day.

2. Social media metrics are breaking, and here's how to protect your brand

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Christian Neri is a digital marketing professional in the film & television industry, and a contributor to MarketingProfs. An American expat in Paris, he recently completed his MS in digital marketing at IÉSEG School of Management.

Instagram: @christianneri

Twitter: @christianneri

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