This week's issue is filled to the brim with social updates: Facebook basically turns Messenger into Snapchat, also takes on Skype with group voice and video chat; how to protect your brand from Facebook's failing metrics; Twitter announces new plans for the once-dead Vine, nixes lead generation ads; Instagram reaches 600 million users and launches stickers for Stories; the top 2017 social media trends according to experts; and much more...

Skim for your end-of-the-year social media must-read!

1. Facebook Messenger gets major overhaul, aims to beat Snapchat at its own game

The latest Messenger update brings a drastically different app to those who download it, complete with a totally revamped camera chock-full of algorithmically generated filters, tons of sticker options, impressive augmented-reality selfie lenses, props to overlay, and much more.

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image of Christian Neri

Christian Neri is a digital marketing professional in the film & television industry, and a contributor to MarketingProfs. An American expat in Paris, he recently completed his MS in digital marketing at IÉSEG School of Management.

Instagram: @christianneri

Twitter: @christianneri