Question

Topic: Branding

What Is The Difference Between Products And Brands

Posted by Anonymous on 10/7/2005 at 11:18 AM ET 25 Points
I have been wondering how to effectively differenciate a product from a brand. pepsi is a product and also a brand - how do you explain the difference to a novice?
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RESPONSES

  • Posted by mgoodman on 10/9/2005 at 3:21 PM Accepted
    Rico.Molina is right. A brand is a lot more than the name a marketer puts on a product. A brand is a promise -- a promise that the product or service will provide a specific benefit, the same way, time after time. It's the entire experience a consumer has with the product/company, not just the widget itself.

    And it's in the consumer's mind, not an objective one-dimensional thing.

    Example: If I cut myself on the pull-tab of a can of Coke once, the image I have of the brand will probably be affected for quite a while -- maybe forever. The actual product itself hasn't changed. It's my mind that's been changed.

    Multiply that by all the ways a consumer comes into contact with a brand and all the different consumers out there. That's how multi-faceted a brand is.

    By comparison, the product is pretty simple -- it's just a product and can be defined by a formula or manufacturing process of some kind.

  • Posted on 2/18/2010 at 11:29 PM Member
    1. Product can be touched, feel, & many more .... but brand can not be touch, feel.....
    2. A product can be copied by any manufacturer or others but a brand can not be copied.
    Example:
    Corresponds to 1st statement:
    You find liquid utensil cleaner of the two companies same. they smell in the same lemon fragrance , both are liquid of same viscosity.
    Corresponds to the 2nd statement:
    one is branded as Prill & other is branded as Vim

    By:
    Shachi Awasthi
    Kanpur
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