Last chance to save on PRO! Only $195 with code PROBRAIN »
Become a Member
Guides and Reports
Show All »
Metrics & ROI
Search Engine Marketing
More Marketing Topics »
MarketingProfs Enterprise Solutions
See All »
Schedule of Events
Virtual Conference Series
Products and Services
Post a Question
Quick Start Guide
Find and Post Jobs
Real-World Education for Modern Marketers
Join Over 600,000 Marketing Professionals
Ask your question ... sign up today! It's FREE!
Just for Fun
Search more Know-How Exchange Q&A from Marketing Experts
This question has been answered, and points have been awarded.
Neighborhood Beauty Store Tagline
Posted by Anonymous on
7/4/2006 at 9:40 PM ET
I have a beauty store business, the name is california beauty source. The theme throughout the store is coastal, beachy, but very classy and elegant. We are a very small store and have a boutique feel.
The majority of our customers come from the surrounding neighborhood, known as Willow Glen. It is an upper class area. The location is convenient for many residents, yet the store is hidden in a shopping center.
Most customers are female and between the ages of 35-60.
We pride ourselves on excellent customer service. We have the ability to give customers our full and individualized attention. The 2 employees we have are in their early 20's and are very nice to customers. I have received lots of positive feedback.
We bought the store a year ago. It's completely redone and improved. It's been around for about 15 years, but went downhill the past few years. We've revived it and want everyone to come back.
Now all we need is a tag line, can you help?
7/4/2006 at 9:55 PM
California Beauty Source-Your One Stop Beauty Shop
California Beauty Source-Where Glamour Begins
California Beauty Source-For Beauty Within
California Beauty Source-All You Ever Need
7/5/2006 at 2:15 AM
how about this one California Beauty Source-Lets Get Beautiful
7/5/2006 at 4:41 AM
The tag lines are as follow
1. For all your beauty needs
2. Qualities that give pleasure
3. Caring Collections
4. Seductive looking for woman
5. why not be a beautiful
I hope this will help!
7/5/2006 at 10:06 AM
I like Vic's idea of secret... driving the point that your location is hidden away...
California Beauty Source - Find the secret of a new you
CBS - Hard to find, great to use
CBS - the hard to find secret of beauty
CBS - Our little secret
7/5/2006 at 4:16 PM
California Beauty Source-Enhancing Your Natural Beauty
California Beauty Source-Looking better than ever
California Beauty Source-Helping you shine
California Beauty Source-Making heads turn
California Beauty-It's all about you
California Beauty Source-The Finishing Touch
California Beauty Source-The Lap of Luxury
California Beauty Source-Making you Picture Perfect
I'm not sure what you sell, if it's just beauty tools or if you sell services as well, but I like the idea of empowering the customer with their natural beauty. You are the provider of the tools or services that enhances their natural beauty.
I'm in your target age group and I can tell you that if I'm in a store where the sales person is telling me how naturally great I look in whatever, I'll buy the item in truck loads. Make the customer feel they are naturally beautiful and that this product will just enhance your gorgeous eyes and you'll have them for life. Somehow get the jist of that in the tagline.
I also toyed with the idea of dropping the word "source" from your name and just having California Beauty-it seemed intriguing to me. But you may be locked into your entire name.
7/5/2006 at 10:08 PM
Some suggestions for you. It would be good to know if you sell services, supplies or both. I believe if you sell services, your individualized attention can go along way in your tagline.
California Beauty Source ... individualized attention for the discerning woman
California Beauty Source ... indulge yourself
California Beauty Source ... Willow Glenn's best kept secret
California Beauty Source ... exquisite service with the convenience you expect
Hope this helps,
BACK TO TOP
Post a Comment
The Recipes for Content Marketing Success [Infographic]
by Adam Weinroth
How to Measure and Improve B2B Customer Loyalty
by Bob Murphy
Eight Ridiculously Silly Ways to Sabotage Your Email Marketing ...
by Meera Kothand
How Retailers Use Welcome Emails to Engage Consumers ...
by Ayaz Nanji
The Five Factors of Value That Drive B2B Sales and Protect ...
by Mark Eardley
See more marketing articles »
MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that
provide your social data to 3rd parties
contact friends on your network
post messages on your behalf
interact with your social accounts
Your data is secure with