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Neighborhood Beauty Store Tagline
Posted By: booboobear* on 7/4/2006 8:40 PM (CST) 250 Points
I have a beauty store business, the name is california beauty source. The theme throughout the store is coastal, beachy, but very classy and elegant. We are a very small store and have a boutique feel.


The majority of our customers come from the surrounding neighborhood, known as Willow Glen. It is an upper class area. The location is convenient for many residents, yet the store is hidden in a shopping center.

Most customers are female and between the ages of 35-60.

We pride ourselves on excellent customer service. We have the ability to give customers our full and individualized attention. The 2 employees we have are in their early 20's and are very nice to customers. I have received lots of positive feedback.

We bought the store a year ago. It's completely redone and improved. It's been around for about 15 years, but went downhill the past few years. We've revived it and want everyone to come back.

Now all we need is a tag line, can you help?

Posted by: deni418 Member Response
7/4/2006 8:55 PM (CST)
California Beauty Source-Your One Stop Beauty Shop

California Beauty Source-Where Glamour Begins

California Beauty Source-For Beauty Within

California Beauty Source-All You Ever Need
 
Posted by: padmakumar* Member Response
7/4/2006 11:49 PM (CST)
Hi,

Try the classic line "Lookin' at you, kid"...Something tells me this will appeal across the age spectrum.

Padmakumar
 
Posted by: ghousi21 Member Response
7/5/2006 1:15 AM (CST)
how about this one California Beauty Source-Lets Get Beautiful
 
Posted by: MANSING Member Response
7/5/2006 3:41 AM (CST)
Hi

The tag lines are as follow

1. For all your beauty needs
2. Qualities that give pleasure
3. Caring Collections
4. Seductive looking for woman
5. why not be a beautiful

I hope this will help!

Regards,

M Bhor
 
Posted by: gazoo Member Response
7/5/2006 3:55 AM (CST)
hi!!

i think if most your target market is composed of those who are in that age bracket, how about "hip & sexy @ 35"
 
Posted by: vic Accepted Answer
7/5/2006 7:39 AM (CST)
"The REAL secret about the beauty of Willow Glen"
 
Posted by: Frank Hurtte Member Response
7/5/2006 9:06 AM (CST)
I like Vic's idea of secret... driving the point that your location is hidden away...

California Beauty Source - Find the secret of a new you

CBS - Hard to find, great to use

CBS - the hard to find secret of beauty

CBS - Our little secret
 
Posted by: rbauman* Member Response
7/5/2006 10:38 AM (CST)
- Get pampered like Cannes in Wilow Glen
- Beauty Treamtents You Only Dreamed Of
- Be Treated Like The Special Someone You Are
- Don't You Deserve Special Treatment
 
Posted by: ShannonD* Member Response
7/5/2006 11:40 AM (CST)
Getting more beautiful by the day

Getting more beautfiul every day

Making you even more beautiful

We make beautiful easy

Your special/secret getaway

The secret boutique (kinda sounds elite)

California's best kept beauty secret

Show the world how beautiful you are

Touch/See perfection in the mirror

Touch/See beauty in the mirror

We already see your vision

Everything you need to be beautiful, just add smiles

Good luck!

Shannon D
 
Posted by: redrover Member Response
7/5/2006 3:16 PM (CST)
California Beauty Source-Enhancing Your Natural Beauty
California Beauty Source-Looking better than ever
California Beauty Source-Helping you shine
California Beauty Source-Making heads turn
California Beauty-It's all about you
California Beauty Source-The Finishing Touch
California Beauty Source-The Lap of Luxury
California Beauty Source-Making you Picture Perfect

I'm not sure what you sell, if it's just beauty tools or if you sell services as well, but I like the idea of empowering the customer with their natural beauty. You are the provider of the tools or services that enhances their natural beauty.

I'm in your target age group and I can tell you that if I'm in a store where the sales person is telling me how naturally great I look in whatever, I'll buy the item in truck loads. Make the customer feel they are naturally beautiful and that this product will just enhance your gorgeous eyes and you'll have them for life. Somehow get the jist of that in the tagline.

I also toyed with the idea of dropping the word "source" from your name and just having California Beauty-it seemed intriguing to me. But you may be locked into your entire name.

Good Luck!
 
Posted by: Interlux* Member Response
7/5/2006 6:20 PM (CST)
California Beauty Source - Turning Heads
CBS - Your mirror will thank you.
CBS - Where age is just a number.
CBS - Bring the salon home
CBS - " " spa "
CBS - Beauty made easy
CBS - Make your mornings easy
CBS - Beauty, made simple.
CBS - Beauty has never been easier
CBS - Your personalized spa experience.
CBS - The sun never looked so good.
CBS - Beauty, now serving.
CBS - Feed your ego.
CBS - Pamper yourself.
CBS - Because you deserve the best
CBS - Nourish your body
CBS - California dreaming

Hope it may help!
Joel,
Interlux Design
 
Posted by: jpoyer Member Response
7/5/2006 9:08 PM (CST)
Some suggestions for you. It would be good to know if you sell services, supplies or both. I believe if you sell services, your individualized attention can go along way in your tagline.

California Beauty Source ... individualized attention for the discerning woman
California Beauty Source ... indulge yourself
California Beauty Source ... Willow Glenn's best kept secret
California Beauty Source ... exquisite service with the convenience you expect

Hope this helps,

Jennifer
XPRT Creative
 
Posted by: booboobear* Author Response
7/5/2006 9:21 PM (CST)
Wow, those were all great! Thank you so much everyone for contributing. You all have creative minds.

"The REAL secret about the beauty of Willow Glen"

is perfect, I couldn't ask for more. Thank you so much Vic :)
 
Posted by: vic Member Response
7/6/2006 7:31 AM (CST)
BBBear...My pleasure. Good luck in your new venture!

Vic
 


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