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This question has been answered, and points have been awarded.
Tagline For Financial Services Company
Posted by Anonymous on
8/10/2006 at 5:43 PM ET
we've booked an initial meeting with a graphic designer - but have yet to come up with a suitable tagline (have concepts for logo - but nothing for tagline yet).
- the business is simply named, as it is in a smaller community (75,000 ppl) and a lot of work comes from word of mouth and our family's reputation.
The business name is simply: Warden Financial. What we want our "image" (and therefore tagline) to convey:
- progressive mindset (i.e. the strategies we use are progressive)
the taglines we've identified are:
- "Redefining wealth"
- "Redefining prosperity"
- "Secure your future" or "Securing your future"
- "Ensuring peace of mind"
Any other suggestions? Or votes on the ones we already have? Also, there isn't really any "tight" way to define what we do - the best description would be "financial planning" everything spanning investment advice to setting up trusts & estates...
Many thanks in advance!
8/10/2006 at 5:54 PM
I like you ideas...
Here are some ideas, built on your concepts...
Redefining wealth... the Warden Way
Securing your future, the Warden Way
Prosperity is Planned
We Plan Prosperity
Financial Planning for Prosperity
Planning Provides Prosperity
Planning Improves Prosperity
Peace of Mind is part of the Plan
8/10/2006 at 6:05 PM
Can you (please) describe your target customer?
8/10/2006 at 6:48 PM
I do like:
Planning for YOUR Prosperity
some more options...
Futures Planned, Prosperity Realised
Prosperity Planned, Prosperity Realised
Personalized Prosperity Plans
Prosperity is Planned
Finances Planned, Wealth realized
8/10/2006 at 9:26 PM
I'm not sure any of the suggestions batted around yet will really speak to the needs (or fears?) of your target market.
You might want to ask a good-sized sampling of your existing clientele what they were originally looking for in a finacial planner...and what made them decide to choose your firm.
When you've already got high net worth, isn't it "Wealth Management"?
eg. Prudent, progressive wealth management
8/11/2006 at 2:50 AM
Gidday Mr(s)Warden. (Sorry no first name in your profile makes it hard to get more personal)
I'd actually go with a tag line that not only says what you do and offer, but ties in with your actual name. So
'Securing your financial future' or
'Securing your future wealth'
Best of luck :-)
8/13/2006 at 3:31 AM
First and foremost, your tagline is your promise. It defines the emotion which accompanies or is triggered by the use of your product/service. Hence, over promising through a tagline is one of the major errors companies make when creating them.
A tagline should complement the brand in a way that it portrays the company true to its word...
Here are 4 suggestions
- Let's plan ahead, together.
- For a professional perspective
- Moving ahead, together.
- Together, towards a secure future.
8/14/2006 at 5:12 AM
1. In vivid details
2. A treasurer for your prosperous life
3. A treasure of wealth management
4. Improving your financial living
5. Science of your money management
6. Bringing you the best solution for your wealth management
I hope this will help
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