Question

Topic: Taglines/Names

Tagline For Financial Services Company

Posted by Anonymous on 8/10/2006 at 5:43 PM ET 125 Points
we've booked an initial meeting with a graphic designer - but have yet to come up with a suitable tagline (have concepts for logo - but nothing for tagline yet).

- the business is simply named, as it is in a smaller community (75,000 ppl) and a lot of work comes from word of mouth and our family's reputation.

The business name is simply: Warden Financial. What we want our "image" (and therefore tagline) to convey:

- professionalism
- prosperity
- integrity
- prudence
- progressive mindset (i.e. the strategies we use are progressive)

the taglines we've identified are:
- "Redefining wealth"
- "Redefining prosperity"
- "Secure your future" or "Securing your future"
- "Ensuring peace of mind"

Any other suggestions? Or votes on the ones we already have? Also, there isn't really any "tight" way to define what we do - the best description would be "financial planning" everything spanning investment advice to setting up trusts & estates...

Many thanks in advance!
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RESPONSES

  • Posted on 8/13/2006 at 3:31 AM Accepted
    First and foremost, your tagline is your promise. It defines the emotion which accompanies or is triggered by the use of your product/service. Hence, over promising through a tagline is one of the major errors companies make when creating them.

    A tagline should complement the brand in a way that it portrays the company true to its word...

    Here are 4 suggestions

    - Let's plan ahead, together.



    - For a professional perspective



    - Moving ahead, together.



    - Together, towards a secure future.




    Cheers
  • Posted by MANSING on 8/14/2006 at 5:12 AM Accepted
    Hi Ward5830

    Try this…!!

    1. In vivid details
    2. A treasurer for your prosperous life
    3. A treasure of wealth management
    4. Improving your financial living
    5. Science of your money management
    6. Bringing you the best solution for your wealth management

    I hope this will help

    Regards,

    M Bhor
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