MarketingProfs Know-How Exchange : Name for New MarketingProfs Newsletter?

(0) items
My Cart

Ask your question ... sign up today! It's FREE!

Advertising/PR | Book Club | Branding | Career/Training | Copywriting |
Customer Behavior | E-Marketing | Research/Metrics | SEO/SEM | Social Media | Strategy | Taglines/Names | Just for Fun | Student Questions | Website Critique | Other | Our Forum

Taglines/Names URGENT - Need Help Fast!

This question has been closed, and points have been awarded.

Name For New Marketingprofs Newsletter?
Posted By: Val (Moderator) on 3/2/2007 2:03 PM (CST)	2500 Points
Hi guys! In April, we're planning to launch a revamped version of our e-newsletter Know-How News. You guys are TERRIFIC in the creative department. I'd love to hear your ideas for a new name/tagline. Here's a little background ... Three years ago, KHN started out as a community-builder for this forum. You can see past issues here. Then last summer we repositioned it as a combination of community news + small business articles. We have 30K (free) subscribers to date. This next relaunch is intended to strengthen it's usefulness for small business marketers. The publication will remain free. So we need a redesign and refresh to improve response rates -- with the ultimate objective of increasing ad sales. The current format is WAY too busy. Ads are not visible enough. And there's too much content for busy readers to wade through (we can see this in CTRs). So we're going to test a drastically different approach. We're going to feature just one mini article in it's entirety (in the body of the email). In a very focused manner (150-350 words), it will cover a single marketing concept or resource we think small business marketers will want to know about. Often the ideas for these articles will come from KHE discussions. They'll also come from our seminars, our blog and our articles. There will likely be a graphic and just one ad. Another big difference is frequency. We're going to shift from weekly to 3x per week: Mon, Wed, Fri. The idea is to bring info to readers in bite-sized chunks they can skim in a few seconds and then keep or delete rather than needing to spend significant time with one long newsletter. Here's a peek at how another publisher, Daily Candy, carries this off. Advertisers will probably do weekly ad buys, sponsoring a couple issues in a row. They'll be happy about having greater visibility. And hopefully they'll receive more clicks, resulting in more bookings with us. We need to position this new pub as distinctly different from our flagship publication, MarketingProfs Today (six years old). MPT mails on Tuesdays to nearly 250K readers. MPT is written for B2B and B2C marketers at all company sizes and industries and all experience levels. We have thousands of Fortune 500 subscribers, for example. In contrast, the small business publication will be written for those who work for SMEs ... companies with less than $10 million in sales, small marketing teams and small marketing budgets. We will conduct a reader survey of the current KHN subscriber base in the next two weeks to collect more info, but we expect to find they are B2B and B2C and generally less experienced at marketing than some of our MPT readers (many are business owners learning on the job, rather than folks with lots of formal marketing training). I know them to be busy and eager to find guerrilla marketing tactics they can implement with one or two team members. To eventually increase our ad revenue, we need to actively grow our subscriber list. So we'd like to see "small business" in the name (or smbiz or similar), rather than a name that's less immediately clear to newcomers, like Know-How News. We do plan to promote the new newsletter to the existing KHN subscriber base, and discontinue publishing KHN. What else would you like to know? I'm looking forward to hearing your thoughts! Val

Posted by: KathySmithFilms*	Accepted Answer
3/2/2007 3:04 PM (CST)
Hi Val, As long as a human being can deal in certainties, he can deal in decision. If he can deal in decision, he can deal in action, because the ultimate decision, the fastest decision there is, is action! ... It's very depressing to deal with thinking as thinking, because then you're getting around flocks of maybes this way and that way. It's much better to have action. Action is ze crème, ze essence, la pièce de résistance. If you can achieve action, you will achieve happiness. I like the one key article with ads sponsored like the Daily Candy example but with your twist of sponsoring for the expansion or good of small business know-how tools. I suggest Know-How Actions - Results for Small Business MarketingProfs - Now You Know How I will check back. I love what you do and support having advertisers come on board. Makes sense and if there were advertisers I did not notice. Those you choose are fortunate. All the best, Kathy

Posted by: browncatfan	Accepted Answer
3/2/2007 3:17 PM (CST)
Here's a few quickly off the top: Small Biz Bulletin - (Sounds important but short and reader-friendly) Small Biz 2 Go Small Biz To Go Biz News, Bite-Size Small Biz PDQ EntrepreNews (ouch)

Posted by: Brand-in*	Accepted Answer
3/2/2007 4:59 PM (CST)
Hey there hope these are helpful!! In the Know! News on the Net New News Who knew! The know how newsletter Good luck!!

Posted by: Ann H.	Moderator Response
3/2/2007 5:22 PM (CST)
I like the simplicity of: MarketingProfs Know How or MarketingProfs Small Business Know How (MarketingProfs Know How for Small Business?) or MarketingProfs Minute (playing on the "minute" as in "small" and "minute" as in "60 in an hour...") (or MarketingProfs Small Business Minute)

Posted by: jillm	Accepted Answer
3/2/2007 5:59 PM (CST)
How about: Marketing Bites: Tidbits from MarketingProfs for Small Business

Posted by: proeditor	Accepted Answer
3/2/2007 7:15 PM (CST)
I like the idea of one article at a time. I am forever meaning to read the articles in MarketingProfs Today, but I seldom get around to it. Here are a few names that might work or might prompt other ideas: SmallBiz Bites A Byte a Day ... helps a small biz play (couldn't resist!) Small Biz Tool Time Know How in Small Bytes Small Bits for Small Biz Quick Fix for Small Biz Secs for Success ... quick tips for small businesses BizQuick ... a 15-second tip for small businesses Small Biz Moments ... where seconds can mean dollars ... 15 seconds can make all the difference ... your 15 seconds to fame That's it for now, but who knows what else might pop into my head in the middle of the night tonight! karen

Posted by: Phoenix ONE	Accepted Answer
3/2/2007 7:27 PM (CST)
Hi Val, Keeping with your parameters separate identify from MPT (great pub), target small business readers. I would offer the following: Research shows most small business owners are most concerned with growing their businesses, how and where to find new prospects. here are a few thoughts: News to GROW by, Marketing Matters, Beanstalk Marketing, grow your business today. Words to Market by, No Limit Marketing Tap Into Marketing Tag: any of the above Tips Traps and Info to make your business work. When Results Matter, Hope these help and spur a few other thoughts Appreciate all you do. Good Luck & Happy Marketing

Posted by: iwonapavala	Accepted Answer
3/2/2007 9:05 PM (CST)
Hope these help SmallBiz Bitz Biz Buzz Small Biz, Small Bitz (puzzle piece type interface??) Small Biz Shorties Small Biz Memo Small Biz Cook Book (recipe card interface??) Small Biz Postcard - (could make for a fun presentation) Bye--

Posted by: rwood*	Accepted Answer
3/2/2007 11:28 PM (CST)
How about some of these ideas Marketings Mighty Mites Marketings Mighty Minutes Marketing in a Minute! Marketing Minutes for Small Business. Marketing Minutes to Build Business Hours Marketing Minutes, Building Business Timeless Marketing in a small business minute Marketing Miracles by click Marketing Answers by click Marketing minutes by click Marketing:business defined...

Posted by: farfromnormal*	Accepted Answer
3/3/2007 12:02 AM (CST)
Hey Val, one liners from me: know hows - whole in the wall with 30 k subscribers - KH - Overseas or KH - sme-zine KH - think big SoME idea young @ work Presents(gifts or goodies)(and present as in now) from knowhow Its all work and no play, how about some cartoons in the newsletter. concerning marketing ideas...not sure though of the space availability. Shall be back again with more thoughts, do provide feedback. are we on right direction. Good Work! Palak

Posted by: vermont_pr_guy	Accepted Answer
3/3/2007 9:22 AM (CST)
Hi Val, For what it is worth, I wouldn't limit yourself by having Small Business in the title. Since 80+ percent of the businesses in the country are small businesses, they are not the 'niche' that B2B marketers see them as. Play to the strength of the MarketingProfs brand and excellent reputation and highlight the value element of the newsletter. Why is it for small businesses? Will the advice be geared toward small marketing/PR budgets, or is it the brief, but rich nugget that you can get through quickly because you are busy running your small business. I think rwood had some great ideas, but just add back in the Marketing Prof brand. MarketingProfs One Minute Marketer Marketing in a Minute from MarketingProfs Marketing Profs One Minute Marketing Pro Don't fall into that trap that so many do of marketing generically to 'small business.' The SBA definition of a small business is 500 or less for a manufacturer and 100 or less for all other concerns. That leaves some huge variances in the level of marketing pro you're reaching it could be a savvy pro with a staff of five or an overworked part time marketer who wears five other hats. Stress the MarketingProf brand, stress the time savings, and stress the professionalism that reading your product will bring. (And indeed it is a GREAT product). Best, ~Jason

Posted by: Deremiah *CPE	Accepted Answer
3/3/2007 9:53 AM (CST)
Hi Val, HERE'S THE HISTORY.... a group called "WAR" back in the early days wrote a song and inside that song was this line "Give The People What They Want". That's what you really got to do. change is good! But Re-Branding is better. GET YOUR CUSTOMERS INVOLVED... So why not explain what you're doing with your most committed customers? The die hard readers that read your newsletter come rain come shine. The passionate ones that need the insight and can't afford to always pay for every bit of knowledge they get. Get rid of all those fair weather readers. And get the ones reading more involved. Make lovers of your readers by doing what Leonardo da Vinci did. Take them up to the mountain edge and... That's It! That's the type of audience you're trying to pull anyway. Right? THE GOAL...MORE SERIOUS FOLLOWERS... Sure, if you had more of them you'd have a better audience of customers anyway. Get those dead beat readers off your list and bring in a more vibrant, passionate, lively group of thirsty neck readers who can't wait to drink from the living waters of Marketingprofs. * "So here's the most amazing titles and taglines you've ever seen for a marketing newsletter" Love'em or Hate'em: #2 Amazing Title: "Your Marketing Thirst satisfied" #2 Amazing Tag line: ...for small business readers that need the living waters only marketingprofs guarantees to quench. #1 Amazing Title: "Thirsty Marketing Solutions" #1 Amazing Tag line: ...for thirsty neck readers who can't afford to fail or lose money. #3 Amazing Title: "AMAZING Marketing Advice" #3 Amazing Tag line: ...for small business readers looking for AMAZING results! Here's another FREE suggestion...I think the short format written in conversational tone will give the newsletter the "Edge" it needs. Well what do you know...Val I've got another amazing title for you. #8 Amazing Title: "The Marketing Edge" #8 Amazing Tag line: ...a resource gauranteed to give you some CraZy Edge on the competition! I'll be a monkey's uncle, before you know it you'll have more readers than you can shake a stick at! Well if you want more of this Val, it's gonna cost you. I hope you didn't think I was doing this (all) for FREE. "I NEED THE POINTS" (lol) and...I've got questions I need to ask and... I've got kids that I mentor and they hold me accountable to securing their futures. Hopefully you were helped by the interesting ideas I've shared here and maybe you can appreciate that value by helping me reach other corporate executives who could partner with me and Nightingale Conant to do something great for children. If you don't think children are worth it or my ideas don't have value (that's okay) you can deduct points from my point total and I'll go back to the drawing board. And another suggestion Val, make sure you get writers with P-A-S-S-I-O-N. People who love the heck out of what they do. Writers who love to write. People who are up on the latest ideas, technology, resources and writers that are intuitive. Part marketing geniuses/Part artist. Like Leonardo Da Vinci he used Arte/Scienza...hit em with something logical but at the same time creative. Appeal to their cerebral cortex with a little visual, a little audio and somethin' for their Kinesthetic minds. One things for sure you can't be all things to all people. But you got to give the people what they want. REMEMBER... our only real problem in life is our failure to be "MORE Creative" than we’ve ever been. If you “Invent” your opportunity YOU WILL most definitely create your future. I'm only an email away from you if you need my help. Is there anything else I can do for you? Your Servant, Deremiah, CPE (Customer Passion Evangelist) Caring Promotes Exuberance

Posted by: Ann H.	Moderator Response
3/3/2007 9:55 AM (CST)
Jason -- Great perspective. I've been reluctant to use "Small Business" in the title for that reason, too... which is why I liked the "Minute" or "Know How" aspect. I think it's more important to emphasis the brevity and digestibility of the product... and with Val behind it, it will be a fun & vibrant publication, to boot!

Posted by: peanutpeanut	Accepted Answer
3/3/2007 11:57 AM (CST)
small business catalyst tagline giving you ideas that work

Posted by: eka*	Accepted Answer
3/3/2007 1:41 PM (CST)
Marketing BussiNews Good luck

Posted by: KathySmithFilms*	Accepted Answer
3/3/2007 4:20 PM (CST)
Val, Just checking back. Some great suggestions. After narrowing the target, I agree with vermont_pr_guy/Jason and AnnH perspective. Your name is gold giving great service. I love using the time aspect and add: "MarketingProfs Know-How - The Latest" I am a small business but my products go out worldwide and I look for your guidance and know how. Kathy

Posted by: santosh pania	Accepted Answer
3/4/2007 6:34 AM (CST)
Here are some Ideas Fast SMB SmallBiz FIX SMB Quick fix SMB Fast Feed SMB Exclusive- Edition SMB HEAT SMB Fast Beat Small Biz Marketing fiz ( Small Biz fiz)

Posted by: Billd724	Accepted Answer
3/4/2007 6:41 AM (CST)
Val -- Here's my take for MarketingProfs.com's: "Marketing Moment", or "Marketing Shorts" The focus is marketing and the message is (mercifully!) brief! What a great idea. You're using frequency over depth. In a time-starved world that's brilliant. FYI, we're also about to launch a new marcom service for our clients to send to their clients that's built on that very same premise. The receptivity of 'short and sweet' is music to their ears -- both to our clients and their clients who were involved in developing the service. You are sooooo 'right on' the money with your approach! I can't wait to see it come out. All the best. P. S. I agree about using the term 'small business' . . . we know who we are and the way each person defines it gives the term an inconsistent meaning at best. Assuming your topic is of interest to your audience (it is) and that your format is easy-to-digest (it is) I am sure you'll knock this one out of the park -- guaranteed!

Posted by: Val (Moderator)	Author Response
3/4/2007 2:13 PM (CST)
Hi all. Nice going, you guys! Lots of good ideas here. Here are a couple that people have emailed me, for the sake of discussion. Biz Bites TidBiz TidBitz Small Biz Bits M-Bits (like MarketingProfs or Megabytes) One Minute Marketer I'll post back with my favorites/comments so far, later today. Val

Posted by: Val (Moderator)	Author Response
3/4/2007 3:06 PM (CST)
Hi again. A few comments/answers. farfromnormal: I LOVE the idea of cartoons! I looked into it last summer during the previous redesign. At the time, the cost was prohibitive for original artwork. But maybe after advertising takes off? Or if anyone knows good sources for lower-cost syndicated cartoons, please let me know. vermont_pr_guy: Great comments about positioning. Our intention is to describe tactics/tools that are low-cost and can be implemented with small teams. I'm thinking of the entrepreneur or marketer wearing multiple hats and always working with one eye on cash flow. We're thinking of launching a different brief daily publication that will be for all marketers. And MPT is for all marketers. So the unique thing about this one is it's for small business marketers. The newsletter will be a little different because the reader profile is a little different. We'll be writing for a specific audience/persona. And if we're successful at differentiating the subscriber list, we can target advertisers that want to reach small businesses. So this pub could allow us to draw in new advertisers, rather than cannibalize our other publications. I'm not sure this means we must have "small business" in the name. But it seems like including "small business" or "start-up" or "entrepreneur" would help us attract a differentiated subscriber list. Either that or we broaden the focus to all marketers and distinguish this publication in the minds of our readers + advertisers in some other way (readers: fast info; advertisers: busy marketers). Deremiah: As always, I love your energy and passion! You're exactly right. We need more active readers. They're the ones the newsletter is for. And as editors, its our job to figure out what will be most engaging. We'll be sure to ask our customers what they want when we survey them soon. And as you suggest, we're going for a pithy, conversational tone. Thanks, everyone. You've given us a lot to think about already! We're happy to hear any and all additional ideas. Best, Val

Posted by: mbarber	Accepted Answer
3/4/2007 4:24 PM (CST)
Gidday Val Ticktock Ticktock - Know How Business Newsletter (playing on the time is money theme) Finely Tuned Know How Business Briefs (to the point and precise) Master Key - Business Know How (open all the doors you want with this one) Marcus :-)

Posted by: dennisgorelik*	Accepted Answer
3/4/2007 5:03 PM (CST)
I agree that email should be short, even if it's news letter. So you are going into right direction. But, think about another side of the story: in my opinion email news letters are dying. RSS/Atom XML feed is simply more effective instrument than email/news letter. I'd recommend to put more of your efforts into XML feeds instead of email news letters. And one more thing: It's ok if ads are not blowing up into reader's eyes. I believe ads should be subtle. Learn from Google :-)

Posted by: Val (Moderator)	Author Response
3/4/2007 5:46 PM (CST)
Hi guys. Here's another contribution I received by email. Val "I think the primary consideration for naming this pub is to make it clear for potential advertisers that it reaches their target market. And advertisers clearly want this market; take a look here: http://entrepreneur.com/marketing/index.html http://www.inc.com/resources/marketing/ I like something very literal, like MarketingProfs Small Biz Daily"

Posted by: Steve Hoffacker	Accepted Answer
3/4/2007 8:11 PM (CST)
What about: Know-How How-To Know & Do KnowPro

Posted by: Azmico	Accepted Answer
3/4/2007 10:08 PM (CST)
I would recommend any of the following: The Mini Guerillas (Small Business Publication) SmallBiz Think Tank SBI: Small Biz Incubator SBC: Small Business Connections (conexions...to look 'sexy') SB-Direct Regards

Posted by: Val (Moderator)	Author Response
3/4/2007 10:24 PM (CST)
Hi guys. Here are some more that came to me via email. Val Small Biz Minute by MarketingProfs Small Biz in a Minute by MarketingProfs Small Biz Reader by MarketingProfs Small Biz Line by MarketingProfs Small Business Minute by MarketingProfs MarketingProfs Small Business Minute

Posted by: farfromnormal*	Accepted Answer
3/4/2007 10:45 PM (CST)
The name is getting bigger and bigger... Making it short and nice...will that help

Posted by: bjp*	Accepted Answer
3/4/2007 11:03 PM (CST)
Here are some general thoughts. Small businesses I've worked with all have the same issue, little budget, need large impact, don't like anything too complicated. There is little tolerance for complex marketing activities and anything that doesn't immediately help drive sales. So the names I came up with all focus on those themes: Fueling Small Business Growth by Marketing Profs Cutting the Marketing Clutter Clutter Cutter Tagline: Essential and Practical Marketing for the Entrepreneur (Small Business Owner) Or a couple of others: Catalyst: Practical Marketing for Small Business Guerilla Marketer: Practical Marketing for Small Business In the Trenches: Practical Marketing for Small Business High Impact: Leveraging Small Business Marketing Dollars for More Preference: Leveraging Small Business Marketing Dollars to Increase Demand

Posted by: darcy.moen	Accepted Answer
3/5/2007 5:09 PM (CST)
SBKH - small business know how SBPK - small business product knowledge Darcy Moen Customer Loyalty Network

Posted by: SteveByrneBranding	Accepted Answer
3/5/2007 7:49 PM (CST)
Hi Val, After reading through this post, I have to go with Ann H’s suggestion to keep it simple and also to maintain brand integrity. “MarketingProfs Small Business Minute” maybe choose another word for Minute, like Brief, Short ………… Best of luck, Steve

Posted by: Jane	Accepted Answer
3/11/2007 12:11 AM (CST)
Val, You guys are doing a fantastic job and I'm back on this site after a looong spell... but clearly I've been missing out on a lot. Well, without much ado, let me join in - How about, SMB Buzz - 'Your Vehicle to Successful Marketing' Best, Jane

Posted by: Mushfique Manzoor	Accepted Answer
3/11/2007 8:06 AM (CST)
Hi Val great posts!! how about these... "Small Business Know How Exchange" "Minute Marketing" (minute for small business) "MP Small Biz News" "Small Business, Big Buzz" "Small Business Catalyst" "Small Business Marketing" hope this helps. cheers!!

Posted by: Major_D	Accepted Answer
3/13/2007 12:08 AM (CST)
Teensy Tips Quick-n-Easy Marketing Quick-n-Easy Know-How

Posted by: rjohnni	Accepted Answer
3/13/2007 6:06 AM (CST)
Going through the different aspects of MPT branding and feedbacks, one thing is for sure...Most of us here are not from the Big Four. Nor are normally the problems the forum discusses. This comes more relevant when realising the definitions of SMEs and the actual sizes of SMEs. They ain't micro at all. In such an environment, most of us again will be the TG for the new newsletter which is a brief version, that can be gone through and learned from, without leaving the other imminent desktop applications from the forefront. FROM YOUR POSTING: we're going to test a drastically different approach. We're going to feature just one mini article * in it's entirety, in the body of the email, In a very focused manner (150-350 words) * it will cover a single marketing concept or resource we think small business marketers will want to know about. * Often the ideas for these articles will come from KHE discussions. They'll also come from our seminars, our blog and our articles. There will likely be a graphic and just one ad. * We're going to shift from weekly to 3x per week: Mon, Wed, Fri. "The idea is to bring info to readers in bite-sized chunks they can skim in a few seconds and then keep or delete rather than needing to spend significant time with one long newsletter". In toto, it is MPT in its concise Avatar. Period. MarketingProfs BIT MiniMarketingProfs (MMP) Mini FROM MarketingProfs In this approach you are branding the new offer exactly as what it is...a bit here, a piece there...and from MPT. KUDOS

Posted by: thinkmor	Accepted Answer
3/14/2007 7:26 PM (CST)
Hi Val Great to see so much interaction on your question. Thanks for engaging with us all. Here are some ideas: 1. Weekly Marketing Workout (WMW3) 2. 1-Minute Marketing Wonder (MMW) 3. 1-Minute Marketing Masterclass (MMM) 4. Easy Marketing Minute (EMM) or Easy Minute Marketing 5. GROW - "Step-by-step Marketing Business Know How" " 1 Minute Small Business Marketing Roadmap" The above can all be positioned under the umbrella of MProfs. Hope these help. Best Zahid

Posted by: twilliams	Member Response
3/16/2007 4:04 PM (CST)
Marketing Innovation Today TW

Posted by: rave70	Member Response
3/20/2007 3:10 AM (CST)
MINDWORKS MARKETING BYTES

Posted by: ed	Member Response
3/22/2007 8:29 PM (CST)
Here's my 2¢... • Just a minute • Tri-Weekly Report • Marketing 3.0 Have a good weekend, Ed

Posted by: Eloquence	Member Response
3/25/2007 9:46 AM (CST)
Hi Val how about this one, Belittles now know how with marketingprofs. or Belittled biz know how with marketingprofs. just a small thought. mustafa

Posted by: dclark	Member Response
3/27/2007 12:59 PM (CST)
"The" MP BizMinute

Posted by: dclark	Member Response
3/27/2007 1:02 PM (CST)
Oops -- forgot the Tagline... "The" MP BizMinute Don't underestimate the power of a minute. or A mere BizMinute of marketing is not minutia... just for fun...

Posted by: Han	Member Response
3/28/2007 8:36 PM (CST)
what about To understand is to perceive patterns Seek first to understand and then to be understood marketingprofs -- your sixth element Nothing is too small to know, and nothing too big to attempt It's a dangerous thing to think we know everything all the best..

Posted by: fitz*	Member Response
4/1/2007 5:19 AM (CST)
Hi Val How about '4Ps 4 SMEs'?

Posted by: Deremiah *CPE	Member Response
4/1/2007 10:41 AM (CST)
Hi Val, I thought you' guys would have made a decision by now. Well since you haven't here's 5 minutes worth of brainstorming by a good friend of mine. She's just phenomenal at the process of brainstorming. I've used her a lot for some of my ---TOP Secret--- projects. SHE'S GIVING 5 MINUTES OF THE BEST IDEAS OFF THE TOP OF HER HEAD...AND SHE USES THE MOST AMAZING BRAINSTORMING TECHNIQUES I'VE EVER SEEN... Val, I'm absolutely sure you'll like some of her peculair unique combinations. But if you don't you've got to give her credit for her volumetric turn out. She's quite masterful. She told me if you like any of these that I could put you in contact with her but she's afraid if she gives away all of her idea generation techniques online that people will just use her. And she's been hurt before by people who claimed to be genuine about business relationships. Well here's what she gave me in about 5 minutes. I could hardly keep up with her... QUICK READ MARKETINGPROFS QUICK READ MARKETING QWIK READ MARKETING QUICK READ MARKETING TIPS QWIK READ MARKETING TIPS SHORT READ MARKETING TIPS SHORT READ MARKETING MARKETINGPROFS QUICK READ MARKETINGPROFS QWIK READ MARKETINGPROFS SHORT READ MARKETING SHORT READ MARKETING QUICK READ MARKETINGPROFS QWIK READ MARKETING QWIK READ INSTANT MARKETINGPROFS INSTANT MARKETING ME LEARN MARKETING YOU LEARN MARKETING FASTMARK UGETMARK MARKUFAST QWIKUMARK GET QUICK MARKETING TIPS YOU GET MARKETING TIPS DO MARKETINGPROFS DO MARKETING DO QWIK MARKETING DO GOOD MARKETING MARKETING DO GOOD MARKETINGPROFS DO GOOD MARKETINGPROFS GREAT TIPS COLOSSAL MARKETINGPROFS U MARKETING COLOSSAL COLOSSAL MARKETING QWIK COLOSSAL MARKETINGQUIK COLOSSAL MARKETINGQUICK MARKET YOUR MIX MASTER MARKETING FAST MASTER MARKETING FAZ MARKETING MASTER MARKETING FAST MASTER FAZMAZ MARKETING FASTERMASTER MARKETINGPROFS FASTERMASTER MARKETING FASTER MARKETING MASTER GIGANTIC SHORT MARKETING Well let me know what you thought of her stuff and I'll share your ideas, suggestions or praise with her. You're the greatest Val. REMEMBER... our only real problem in life is our failure to be "MORE Creative" than we’ve ever been. If you “Invent” your opportunity YOU WILL most definitely create your future. I'm only an email away from you if you need my help. Is there anything else I can do for you? Your Servant, Deremiah, CPE (Customer Passion Evangelist) Caring Promotes Exuberance

Posted by: rave70	Member Response
4/2/2007 12:38 AM (CST)
SynMark Bulletin SynMark News ('SynMark' for Synergy in Marketing) - Ravee

Posted by: Jo Masterson	Member Response
4/2/2007 1:50 PM (CST)
Like some of the others, I like building on the recognizable "MarketingProfs" name. People are more likely to open emails from/ about something they recognize. I like: MarketingProfs Monthly MarketingProfs News MarketingProfs Bytes / Bites MarketingProfs Moments MarketingProfs Explorer MarketingProfs Flash MarketingProfs POV (Point of View) MarketingProfs Today Good Luck, Jo

Posted by: bzimmer	Member Response
4/3/2007 8:43 PM (CST)
Know Now Mark-a-Teers

Posted by: prerna.arvind	Member Response
4/5/2007 11:44 AM (CST)
My suggestions- Mktg.Profs - 'GLIMPSE ' ...a sneak peek Mktg.Profs - 'CIRCUIT' ... small scale, great heights.. Mktg.Profs - 'INFO FLASH'...for small strokes that fell great oaks.. Mktg.Profs- 'CONDUIT' – 'scale' no bar..'S' to 'XXL' (OR) to 'scale' new heights *Mktg.Profs- 'CONNECT' - stay connected... Cheers

Posted by: thirdlevel	Member Response
4/6/2007 12:43 PM (CST)
I agree with Ann H MarketingProfs Know How This is exactly what it is and encompasses a lot of different aspects of marketing. It says a lot in just a few simple words.

Posted by: Matt*	Member Response
4/11/2007 1:16 PM (CST)
To build on the previous suggestion: MarketingProfs Know-How Now And here's another: MarketingProfs NanoTips

Posted by: stevea	Member Response
4/14/2007 2:55 PM (CST)
My Lord, Deremiah You don't stint on the idea of being comprehensive, do you! If the UN was just a bit like you, we'd live in a better world! Best wishes Steve Alker Unimax Solutions

Posted by: Deremiah *CPE	Member Response
4/14/2007 3:54 PM (CST)
Hey Stevea, the problem is that most people don't think they're creative. The words and ideas you think shape and frame your thinking about yourself. Who are you? but who you have told yourself you are. Fortunately I don't have that problem (thinking I'm creative) because I am very prolific. I'm not bragging but it's true. Until I began to study the life of Leonardo Da Vinci and other great creative innovators, I thought I was weird (I've won awards in painting and drawing, I've written over 5,000 songs and I can create songs almost at will, including jingles and songs in many different genres, I can dance, imitate dances and make up dances, I also sing with a vocal style like Stevie Wonder and I can speak extemporaneously about countless subjects because I read dozens of books a year and thousands of articles a year). But now I know I'm just peculair because I refuse to believe that we are born to be common. Now that I've read the biography of Benjamin Franklin I truly know with out a shadow of a doubt that everyone is Born 2-B Gr8. Some of us have accepted that but most are still struggling. I would suggest you turn off your television, turn off your radio and have some quite time for about a week. It's been one decade this year since I gave up TELE-VISION and you know what?, I have gained VISION because real vision comes from within you. Turning these things off will quite your spirit and take the muzzle off of your soul inspiring your thinking as your creativity is unleashed. Don't be afraid Steve...you are a creative genius too. Is there anything else I can do for you? I'd really love to be of service. Your Servant, Deremiah *CPE (Customer Passion Evangelist) Caring Promotes Exuberance

Posted by: fedeee	Member Response
4/19/2007 1:25 PM (CST)
STORMKETING PROFS "storm you sales with instant ideas" "storming you sales - more ideas in less lines" "storming you sales - bigger ideas - quicker articles" "storming you sales, more ideas, less words"

Posted by: fedeee	Member Response
4/19/2007 1:30 PM (CST)
*your sales :)

Posted by: Deremiah *CPE	Member Response
4/19/2007 3:45 PM (CST)
Okay Val, tell me the SECRET...how do you guys get to keep your questions open for a month and a half but not have to make comments? (LOL)...not trying to give you a hard time but that just dawned on me when your date says 3-2-07 above. Well Val it's time to close this question. Especially since no of us win. For anyone who wants to use this title for their next newsletter let me know. It Works! "Unleash Your Prof" Well Stevea, that does it for me. I got to go and make some money inspiring others to believe in the impossible. It's time to do the Teddy Roosevelt and get Exuberant about LIFE... Your Servant, Deremiah *CPE (Customer Passion Evangelist)

Posted by: stevea	Member Response
4/20/2007 5:36 AM (CST)
Dear Val Then don’t do what other so-called B2B websites do, which is to devalue the commodity. (In this instance the website) According to some web statistics, you have 620,000 readers. You know how many members and subscribers you have! You need more members. Subscribers will only follow if you offer them some value. That value usually lies in self interest, so maybe you need to look at the Linkedin and Ecademy model (Lord help you) or see to how CRMGuru has grown to 300,000 members. Being a free-marketer, I’d look to maximize the profit to the shareholders. But then, I’d bugger up the quality of the site, all for short term gain! Best wishes Steve Alker Unimax Solutions

Posted by: bennydunreallycare	Member Response
4/20/2007 1:35 PM (CST)
Dear Val, Pn a personal note, I think Marketingprof OWNS the word "know how", i hope you make considerations before dropping it off completely. Without it, the current subscribes might not relate to it, it will sound just like any other random B2B newsletter. Know how= marketing prof Know how was the word that caught my attention when i was searching the net for help, thus my first question in the forum and eventually first stop to look for answers ^_^ Just some thoughts. Good luck!

Posted by: Val (Moderator)	Author Response
4/20/2007 1:54 PM (CST)
Hi gang! I'm sorry for being so slow to close this question. Things have been rockin' and rollin' around here! Crazy crazy busy. We studied ALL your contributions. I printed them out, marked up the list, grouped like ones together, separated names from taglines. Then we here at MP had a big brainstorming session. Your suggestions helped a LOT to get us going. We ended up settling on a name Allen (our owner/founder) came up with: Get to the Po!nt Small business secrets in 60 seconds We like it for it's punchy/direct tone. You can check out our prototype issues here: http://www.marketingprofs.com/small-business/archive.asp We're pretty excited about the new format. And definitely open to feedback. Feel free to email me or post here. Next up: A targeted seminar series for small businesses launching next month. Stay tuned for more info! Best, Val

Get more answers ... ReTweet this!

Would you like to post a response?

Welcome to Know-How Exchange!
This is a collaborative community. We welcome everyone's participation.
All you need to do is login. Enter your account info in the box above (top right).
Not a member? Not a problem. Register here (it's FREE and EASY).

Know-How Exchange powered by MarketingProfs

Sponsored Links

Invest in Yourself - Unlimited Online Seminars for One Low Price
Get all of MarketingProfs' Online Seminars for a mere $249/year, less than $7 per seminar

Just Released ... Download Today!

Just Released ... Download Today!

Included with Premium Membership

Top 25 KHE Experts
(Taglines/Names)

Jay Hamilton-Roth (118779)

PhilGrisolia=Results (50958)

mgoodman (35690)

casey (27917)

vic (25818)

Mikee (24528)

Frank Hurtte (22862)

mdlugozima (22558)

W.M.M.A. (21692)

proeditor (17927)

Jo Masterson (17742)

SteveByrneBranding (13863)

NovaHammer (12728)

JudyJudyJudy (12070)

browncatfan (11145)

Levon (10795)

Gary Bloomer (10570)

Marketing-Riot (10503)

D4Demand (10338)

ASVP/ChrisB (10335)

rakesh_sethia80 (9754)

mbarber (8689)

michael (8270)

peanutpeanut (8225)

SRyan ;] (7751)

Click for Top 100

Recently Posted Marketing Jobs

Director of Marketing and Communications

Demand Generation Manager

Marketing/Advertising Faculty

Director of Marketing

Sr. Field Marketing Manager - Business Intell.

Associate Vice President of Marketing and Corporat

Marketing Manager

Join over 355,000 members ... SIGN UP!

Already a member? Sign In!

Copyright © 2000-2009 MarketingProfs LLC. All Rights Reserved. Terms under which this service is provided to you.