Know-How Exchange : Taglines/Names

Jon.

I would focus in your market on the competition - what are they not offering? Are they catering to some of the great things that daycare can offer to children: a list including but not limited to:

a) getting along better with others
b) sharing and learning to share stuff
c) learning new positive things
d) exposure to different environments
e) increased rate of learning by following others' who are at higher levels of skill
f) safety and security in a loving environment
g) a really clean and sanitized, professionally operated facility
h) arts and crafts and the development of hand-eye coordination as a precursor to school
i) the healthy mind developed through interaction

Having a quick look around at the other daycare facilities in the area you work in will show you where they fall down or fail to show benefits/features to the client...

You may find that a nursery combined with one of the above benefits along with an appropriate tag name may capture the imagination of potential clients on it's own - but will surely be more effective after you've set strategy and written it down - things like: Vision Statement, Mission, Values and Beliefs and then a clear set of operating rules and objectives for your new daycare centre.

Once you've done all that, then you may wish to start seeking a strategy which augments the work you've already done, with an appropriate advertising budget and forcasted sales budget.

That said, all you really asked for was a catchy name and I apologize for all the rambling:

The (City) Daycare and Advanced Learning Centre

Grandma's Daycare
CHILD CARE SERVICES

My Big Sister Goes Here
(CITY'S) BEST DAYCARE FACILITIES

Grandma's Little Angels
DAYCARE AND LEARNING CENTRE

The (City) Activity Centre
DAY CARE AND LEARNING ACTIVITIES FOR CHILDREN



Kevin Palmer, RMP, CMInst.M, CTB (hons)
[Phone number deleted by staff]

Cute Brains
Leg Up Nurseries
Precious Care
Child's Delight Care
Plays Well With Others

The Playground
Tiny Steps
Strawberry House
My Little House
Little Playground
My Little Sunshine

Hand-In-Hand

Grade 'A' Kids

SWAK (Sealed with A Kiss)

PlayHouse/PlaySchool

CPR (Child Parent Resource)

Acorns

Good Luck!

Love, Care & Lullabies

Busy Bees

Mudpies & Make believe (Only thing is I think I've heard of a place called this already)

The Counting Castle

Diaper Daze or Diaper daycare