Question

Topic: Taglines/Names

Need Carpet Store Name And Slogan

Posted by Anonymous on 7/29/2008 at 5:27 PM ET 250 Points
My family owns a flooring store but we are going to create a new branch of it that is more women-oriented. We are trying to think of a catchy and unique name and slogan. We sell higher end products for low cost and sell all types of flooring.
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RESPONSES

  • Posted by Mikee on 7/29/2008 at 5:41 PM Accepted
    Floor Chic - Top Quality Flooring Finishes
    The Flooring Boutique
    The Floor Salon
    Floor Designed by You
    Floors of the Rich and Famous
    Designed Floors

    Taglines
    Designer Flooring We Can All Afford
    Reasonably Priced - Quality Products

    Hope this helps.

    Mike
  • Posted by Gail@PUBLISIDE on 7/29/2008 at 5:50 PM Accepted
    If you want to build on what is a good reputation established by your current business, you may want to somehow incorporate part of the name into the new one.

    If you want to go with an entirely new name, maybe something like: No-Chore Floors (speaks to women not wanting one more responsibility).

  • Posted by CarolBlaha on 7/29/2008 at 8:09 PM Accepted
    ok, lets talk. I also maintain a manufacturer rep agency that only reps flooring products. I am in and out of stores all day. So I know where I speak. Please understand I'm trying to coach you. Often when clients tell me their USP, its like peeling an onion. If we get to your core, our responses will be better and help you market in your specific way.

    The average flooring client is female already.

    Dig deeper. Look at your competitors. They all say "best prices". So, that isn't a differentiator.

    They all say (accurately so) mill direct best prices. That isn't a differentiator.

    Best prices and service aren't differentiators-- people expect that.

    To help us answer you, in your mind-- why is a female friendly store a unique selling feature?

    Sell Well and Prosper tm
    Carol
  • Posted by CarolBlaha on 7/29/2008 at 8:54 PM Member
    hi Phil-- its not identified different. Todays buyer buys a combination. She needs to be a one stop shop
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