PRO boosts your marketing IQ. Save 30% when you go PRO with code PROBRAIN »
Become a Member
Guides and Reports
Show All »
Metrics & ROI
Search Engine Marketing
More Marketing Topics »
MarketingProfs Enterprise Solutions
See All »
Schedule of Events
Virtual Conference Series
Products and Services
Post a Question
Quick Start Guide
Find and Post Jobs
Real-World Education for Modern Marketers
Join Over 600,000 Marketing Professionals
Ask your question ... sign up today! It's FREE!
Just for Fun
Search more Know-How Exchange Q&A from Marketing Experts
This question has been answered, and points have been awarded.
Posted by Anonymous on
10/8/2008 at 1:55 PM ET
I am looking for a tagline for a new restaurant called 5th avenue grille. it started out as an upscale restaurant in a hotel, but we are planning to target mid-scale market too. it's not as expensive as surrounding restaurant.. we need to buzz it up.
10/8/2008 at 3:46 PM
I would change the name completely if going after a different demographic. In New York, where there are upscale restaurants left and right, patrons will turn their noses up and walk away when the exclusivity, or perceived exclusivity, of their favorite eatery is "violated."
It is tempting to want to take the brand awareness/identity to a different "audience," but by doing so, you run the risk of losing your core customer, the customer that made your brand in the first place.
Just something to think about....
10/8/2008 at 4:36 PM
The following sounds about right:
A meal you'll remember and can afford...or, perhaps better yet...
For meals you'll remember and can afford...or a more concise version...
Meals you'll remember. Prices you can afford.
Both of the latter imply that your customers will want to enjoy more than one meal at your restaurant.
10/8/2008 at 11:33 PM
Does your restaurant have a specialty? A theme? Family friendly or for business meals?
The more information you can provide about your restaurant and clientele, the better we can assist you.
10/11/2008 at 11:13 AM
Fine Dining for the Rest of Us
What kind of menu do you have? Who is your target client? I guess I am recalling that most restraunt taglines have to do with their food they serve.
10/21/2008 at 8:21 AM
I am closing this question since there has been no activity in 10 days.
Thanks for participating!
Carrie (Production Editor)
BACK TO TOP
Post a Comment
Five To-Do's for a Rebrand That Rocks
by Robin Saitz
B2B vs. B2C Content Marketing: Stuff You Need to Know
by Abhishek Talreja
Five Local SEO Tips for Small Business Owners
by Aleh Barysevich
The Selfie Strategy: Build Brand Loyalty Like a Kardashian
by Jeff Soriano
The 10 Most Popular iPhone Apps
by Ayaz Nanji
See more marketing articles »
MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that
provide your social data to 3rd parties
contact friends on your network
post messages on your behalf
interact with your social accounts
Your data is secure with