Become a Member
Guides and Reports
Show All »
Metrics & ROI
Search Engine Marketing
More Marketing Topics »
MarketingProfs Enterprise Solutions
See All »
Schedule of Events
Virtual Conference Series
Products and Services
Post a Question
Quick Start Guide
Find and Post Jobs
Real-World Education for Modern Marketers
Join Over 600,000 Marketing Professionals
Ask your question ... sign up today! It's FREE!
Just for Fun
Search more Know-How Exchange Q&A from Marketing Experts
This question has been answered, and points have been awarded.
Tagline Security Company
Posted by Anonymous on
10/29/2008 at 2:04 PM ET
I have a security company and I am trying to change my tagline, it was "targeting in on crime" for the past 15 years, but some marketing guy came in and talked me into thinking it wasn't very "emotional" and true it does not tell why someone should use Security Depot vs. our competition. We offer same day next day service, we are locally owned, and we use the highest quality equipment and personell. We also offer wireless monitoring service. I thought about making a "lifesaver" our logo, but that got nixed real quick. I have a few.."your wireless monitoring specialist", "peace of mind from a name you trust", "peace of mind you will love", "any ideas, when a person buys a security system for home or business, they usually breathe a sigh of relief, that is what I want in my tag line..
10/29/2008 at 2:20 PM
The safest choice.
24-hour protection starts tomorrow.
We have a lock on fast, local service.
10/29/2008 at 3:15 PM
"...when a person buys a security system for home or business, they usually breathe a sigh of relief, that is what I want in my tag line." And that's exactly what you came up with when you wrote "Peace of mind from a name you trust."
It's all there, my friend, the two major elements people are looking for when they purchase a security system...pieace of mind, plus a supplier they can trust.
The only other way I'd position that statement - to make it stronger - would be as follows:
"For 15 Years, Delivering Peace of Mind From a Name You Can Trust."
Yes, it's a bit long. You can shorten it by omitting "Delivering" without losing what are now three elements customers will consider important. And "Trust" is enhanced by "For 15 Years". Obviously, you can change that number as the years roll on.
Give it some serious thought, really. Good luck...
10/29/2008 at 3:19 PM
Peace of Mind Protection
10/30/2008 at 9:29 AM
Safeguarding Homes For Over 15 Years
Who's Watching Your Home When You're Away?
11/4/2008 at 8:16 AM
Trusted Protection, Superb Service
Protecting Homes and Families for Over 15 years
11/4/2008 at 5:59 PM
Protecting Your Most Precious Investments for Over 15 Years
Securing your Investments. Protecting your Dreams.
11/11/2008 at 10:30 PM
Phil nailed it! The only other thought would be to tweak it with a rhyme to make it more catchy.
Peace of mind from a name you know
BACK TO TOP
Post a Comment
Three Types of Video That Marketers Need to Have on Their ...
by Marsha Druker
Six Top SEO Factors in 2016
by Dmitry Dragilev
Social Media vs. Content: Where Should You Invest?
by Rohan Ayyar
Kill These 12 Content Marketing Software Bugs (It's Not What You ...
by Ernest Nicastro
Marketers' 10 Most Common Copyright Questions... Answered!
by Kerry O'Shea Gorgone
See more marketing articles »
MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that
provide your social data to 3rd parties
contact friends on your network
post messages on your behalf
interact with your social accounts
Your data is secure with