Real-World Education for Modern Marketers

Join Over 604,000 Marketing Professionals

Start here!

Know-How Exchange

Topic: Taglines/Names

Search more Know-How Exchange Q&A from Marketing Experts

This question has been answered, and points have been awarded.

Tagline Security Company

Posted by Anonymous on 250 Points
I have a security company and I am trying to change my tagline, it was "targeting in on crime" for the past 15 years, but some marketing guy came in and talked me into thinking it wasn't very "emotional" and true it does not tell why someone should use Security Depot vs. our competition. We offer same day next day service, we are locally owned, and we use the highest quality equipment and personell. We also offer wireless monitoring service. I thought about making a "lifesaver" our logo, but that got nixed real quick. I have a few.."your wireless monitoring specialist", "peace of mind from a name you trust", "peace of mind you will love", "any ideas, when a person buys a security system for home or business, they usually breathe a sigh of relief, that is what I want in my tag line..

  • Posted by mdlugozima on Accepted
    The safest choice.
    24-hour protection starts tomorrow.
    We have a lock on fast, local service.
  • Posted on Accepted
    "...when a person buys a security system for home or business, they usually breathe a sigh of relief, that is what I want in my tag line." And that's exactly what you came up with when you wrote "Peace of mind from a name you trust."

    It's all there, my friend, the two major elements people are looking for when they purchase a security system...pieace of mind, plus a supplier they can trust.

    The only other way I'd position that statement - to make it stronger - would be as follows:

    "For 15 Years, Delivering Peace of Mind From a Name You Can Trust."

    Yes, it's a bit long. You can shorten it by omitting "Delivering" without losing what are now three elements customers will consider important. And "Trust" is enhanced by "For 15 Years". Obviously, you can change that number as the years roll on.

    Give it some serious thought, really. Good luck...

    Phil
  • Posted on Accepted
    Peace of Mind Protection
  • Posted by Jay Hamilton-Roth on Accepted
    Safeguarding Homes For Over 15 Years
    Who's Watching Your Home When You're Away?
  • Posted by Mikee on Accepted
    Trusted Protection, Superb Service
    Protecting Homes and Families for Over 15 years

    Mike
  • Posted on Accepted
    Protecting Your Most Precious Investments for Over 15 Years

    Securing your Investments. Protecting your Dreams.
  • Posted by DougM on Accepted
    Phil nailed it! The only other thought would be to tweak it with a rhyme to make it more catchy.

    Security Depot
    Peace of mind from a name you know

    Good luck!

Post a Comment

Most Popular

MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that MarketingProfs: Your data is secure with MarketingProfs SocialSafe!