Save 40% on PRO with code JANUARY »
Become a Member
Guides and Reports
Show All »
Metrics & ROI
Search Engine Marketing
More Marketing Topics »
See All »
Schedule of Events
Virtual Conference Series
Products and Services
Post a Question
Quick Start Guide
Find and Post Jobs
Real-World Education for Modern Marketers
Join Over 597,000 Marketing Professionals
Ask your question ... sign up today! It's FREE!
Just for Fun
MProfs PRO Seminar Q&A
Search more Know-How Exchange Q&A from Marketing Experts
This question has been answered, and points have been awarded.
Catchy Name For A Group Fitness/yoga Studio
Posted by Anonymous on
12/14/2009 at 12:34 AM ET
I need a name for fitness studio! I live in a southern town of 30,000 or so people and will be competing with a few large gyms.
I will be offering group fitness classes ONLY, and will be mainly
focusing on Zumba and Yoga, but will offer other classes as well. I'm looking for a space to rent that is on or close to our downtown courthouse square. Oh yes, the name of the town is Newnan.
12/14/2009 at 7:22 AM
And you have chosen to go head-to-head with "a few large gyms" in a town of only 30,000 people because...?
And with a limited menu of only "group fitness classes"?
Before I would even attempt to rent any space for that type of operation, I would sit down at my kitchen table and draw up a complete, written business plan for the venture you've described, including all estimated costs and income, exactly who and how many people you hope you can sign up, and how much money you need those people to hand over to you before you can even pay your expenses, let alone take a reasonable salary.
In my mind - and I review literally dozens of new business plans each year, there's no way you can be successful.
My suggestion: Save your money, or consider something that's more likely to work. I know that's not what you want to hear, but it's the unvarnished truth. Sorry 'bout that.
12/14/2009 at 8:01 AM
Get Fit, Newnan
12/14/2009 at 8:52 AM
Thank you, Phil, for your advice. I have been in the fitness industry for 20 years and I'm well aware of what I'm up against.
12/14/2009 at 11:33 AM
Here's a simple exercise for you (no pun intended).
I'd like you to sit down with a pad of paper and something to
write with and I'd like you to write down your answers to the
"My customer buys from me because: ________________
"My service gives my customer: _____________________
Your answers can be as long or as short as you like.
But they must be honest, they must be truthful, and they must
be about your customer, not about you.
When you've got your answers, type them out and post them
here, then we'll talk.
Wilmington, DE, USA
12/24/2009 at 7:48 AM
I am closing this question since there has been no activity in 10 days.
Thanks for participating!
Carrie (Production Editor)
BACK TO TOP
Post a Comment
26 Universal Questions for Positioning Your Brand (and Creating ...
by Ulli Appelbaum
Does Posting More Content Lead to More Engagement?
by Ayaz Nanji
The No. 1 Social Media Mistake You're Making (and Four Ways to ...
by Mike Volpe
10 Do's and Don'ts of A/B-Testing Your Email Marketing Campaigns
by Lauren Tympel
The Ultimate Social Network Cheat Sheet [Infographic]
by Verónica Maria Jarski
See more marketing articles »
MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that
provide your social data to 3rd parties
contact friends on your network
post messages on your behalf
interact with your social accounts
Your data is secure with