Become a Member
Guides and Reports
Show All »
Metrics & ROI
Search Engine Marketing
More Marketing Topics »
See All »
Schedule of Events
Virtual Conference Series
Products and Services
Post a Question
Quick Start Guide
Find and Post Jobs
Real-World Education for Modern Marketers
Join Over 610,000 Marketing Professionals
Ask your question ... sign up today! It's FREE!
Just for Fun
MProfs PRO Seminar Q&A
Search more Know-How Exchange Q&A from Marketing Experts
This question has been answered, and points have been awarded.
Online Sexual Misconduct Training Product Name & Slogan Review
4/3/2010 at 6:04 PM ET
I have started a risk management firm that provides online training to school employees. Our flagship product is a 2 hour long elearning course that teaches employees and administrators how to create situations where it’s less likely that an employee can/will cross the line with a student. We market this training to risk management professionals at large school districts.
Risk Management Through Collaboration & Training
SHORT DESCRIPTION/ESCALATOR PITCH:
MRC provides training solutions to reduce the occurrence and litigation risk of Employee Sexual Misconduct through online training, seminars, and policy analysis.
Here’s what I need help/feedback on:
PRIMARY PRODUCT NAME:
Sexual Misconduct Prevention
High Impact Online Training
Feedback? Comments? Suggestions? I sell a serious product, but the slogan and name seem extremely boring. I'm looking for improvements or any reason that I shouldn't use these.
4/3/2010 at 6:50 PM
The following are likely to work much better...
PRIMARY PRODUCT NAME: Preventing Sexual Misconduct
PRODUCT TAGLINE (not "slogan"): Everything you need to know now online
4/5/2010 at 1:12 AM
I think the problem begins with your description: "Our flagship product is a 2 hour long elearning course that teaches employees and administrators how to create situations where it’s less likely that an employee can/will cross the line with a student."
What you should be saying is: "Our flagship product is a 2 hour on line learning course that teaches employees and administrators how to avoid creating situations where an employee might cross the line with a student."
See the difference?
PRIMARY PRODUCT NAME: Sex Ed: Staying on the Right Side.
PRODUCT TAGLINE: Online Training to Help Avoid Potential Sexual Misconduct
More detail: They're confused and bordering on adulthood - but they're jailbait, and you have a duty of care.
4/6/2010 at 1:43 PM
Hi Everyone -
Just to let you know I have re-opened this question at the asker's request.
Since he had awarded points already, no further points will be awarded.
Carrie (Production Editor)
4/8/2010 at 5:27 AM
Thank you! I have changed the name of the course to "preventing sexual misconduct"
I'm not to hot on the tagline because it fails to interest the end-user with anything more than "information". We bill ourselves as providing experience where other vendors only provide information.
I hear the criticism loud and clear, my description wasn't written clearly or concisely, but then again it was only to provide you with background. Let me try again:
MakingRightChoice.com (MRC) provides training solutions to reduce the occurrence and litigation risk of Educator Sexual Misconduct through online training, seminars and policy analysis. At the heart of our services is the belief that risk of all types can be mitigated through collaboration with the right people and high impact, instructionally sound training.
FEEDBACK ON PROPOSED PRODUCT NAME: Sex Ed is a term used in the united states for training (typically students) about sex. From STDs and condoms to orgasms and pregnancy, sex education seems to connote very different things than what I'm trying to do.
I didn't mean to close this out because I was still looking for help with a tagline. And yes, I'm definitely training on sexual misconduct, or more precisely: educator sexual misconduct. In fact your response is typical and understandable if you're looking at the behavior in terms of morality. Educator sexual misconduct training in schools is where sexual harassment training in the corporate world was 20 years ago. In short, sexual harassment training wasn't important to the majority of American corporations just a few decades ago, but now a corporation wouldn't open themselves up to the risk of not providing sexual harassment training. And educator sexual misconduct is just as costly to schools as SH was and is to corporations. The last settlement in San Diego was 1.7 million for the student involved. Does that help paint the picture?
As far as a tagline, we are now considering a shorter version of "PhilGrisolia=Results" suggestion:
"Online Training that Works. "
What do you think?
4/18/2010 at 7:57 AM
I am closing this question since it's more than 2 weeks old. We do this to reward the contributions of participants in a timely manner + to give increased visibility to the newer questions.
Thanks for participating!
Carrie (Production Editor)
BACK TO TOP
Post a Comment
How to Overcome the 'No Time to Create Content' Challenge
by Joe Chernov
This Writing GPS Helps You Create Ridiculously Good Content
by Ann Handley
What the ALS Ice Bucket Challenge Can Teach Us About Content ...
by Lauren Covello
How to Build an Influencer Marketing Strategy
by Andrew Cravenho
Six Tactics for Successfully Marketing to Millennials
by Dave Hawley
See more marketing articles »
MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that
provide your social data to 3rd parties
contact friends on your network
post messages on your behalf
interact with your social accounts
Your data is secure with