Save 40% on PRO with code JANUARY »
Become a Member
Guides and Reports
Show All »
Metrics & ROI
Search Engine Marketing
More Marketing Topics »
See All »
Schedule of Events
Virtual Conference Series
Products and Services
Post a Question
Quick Start Guide
Find and Post Jobs
Real-World Education for Modern Marketers
Join Over 597,000 Marketing Professionals
Ask your question ... sign up today! It's FREE!
Just for Fun
MProfs PRO Seminar Q&A
Search more Know-How Exchange Q&A from Marketing Experts
This question has been answered, and points have been awarded.
Non-traditional Revenue (ntr)
Posted by Anonymous on
9/29/2004 at 3:34 PM ET
I know all about NTR or non-traditional revenue sources for radio / broadcasting industry. But I'm searching for non-traditional revenue sources for the print industry. Not sure if this is something the US publishing industry (esp magazines) encounter and if so what do they consider NTR.
9/29/2004 at 6:33 PM
NTR (Non Traditional Revenue): - This is revenue generated by special projects that may or may not directly involve on-the-air traditional Commercial Advertising campaigns. It may involve a single Radio Station or may involve commonly owned "clusters" of stations in an area. Typical examples would be Bridal Fairs, Job Fairs, Home Shows, Internet or other non-broadcast Advertising, Printed Discount Booklets, Stage Shows, Selling Station "logowear"-- in fact anything not directly related to a simple broadcast schedule on a single radio station. Some Stations run these orders on the same Traffic System for billing purposes, but do not include them on the actual Program Logs. Other Stations have elected to add a second Traffic System in order to keep entirely separate record keeping of this non-broadcast related revenue. The advantages of separate billing is the elimination of paying royalty fees on this non-station related income to music licensing firms such as ASCAP, BMI and/or SESAC.
By definition NTR is non-traditional to broadcast. Your question seems to imply that a non-traditional revenue model for print might exist outside of the US publishing industry. Is this the case?
Peter (henna gaijin)
9/29/2004 at 6:36 PM
I think it would apply to print publications also. Many magazines that are industry specific also hold trade shows or seminars, which I think would fall under NTR. Some also publish special publications (like buyer's guides), which are separate from their normal publications.
9/29/2004 at 10:42 PM
Competitions are becoming one of the biggest areas for print to earn some extra cash.
Effectively they either co-opt a competition for a major brand or they co-opt with an alternative piece of technology like SMS poll voting where the revenue is shared.
Also the print industry is including 'what do you think...?' vox pop questions asking people to sms or ring a 0055 number to vote. These are cash cows.
10/5/2004 at 7:06 AM
I know this is closed, but...
Check out the "freq club" at
for an example of a radio station that has developed a loyalty club with perpetual competitions and supplier-sponsored prizes, incorporates SMS response etc...
Maybe it's a copy of something already done in the USA, but I am sure it works its socks off.
If interested contact me via my profile and I will give you contact details for the station CEO.
BACK TO TOP
Post a Comment
Increase Your (Mobile!) Email Open Rates: How to Optimize the ...
by Aaron Orendorff
26 Universal Questions for Positioning Your Brand (and Creating ...
by Ulli Appelbaum
Does Posting More Content Lead to More Engagement?
by Ayaz Nanji
The No. 1 Social Media Mistake You're Making (and Four Ways to ...
by Mike Volpe
The Good and the Bad of Social Media Marketing [Infographic]
by Verónica Maria Jarski
See more marketing articles »
MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that
provide your social data to 3rd parties
contact friends on your network
post messages on your behalf
interact with your social accounts
Your data is secure with