Student Questions - Celebrity Endorsers from Anonymous: MarketingProfs Question 3475

Question

Topic: Student Questions

Celebrity Endorsers

Posted by Anonymous on 10/11/2004 at 7:44 AM ET 250 Points

I am just starting my final year disertation and am doing it on the effects of celebrity endorsers. I would like to know if the effects have been more positive rather than negative (both upon the celebrity and especially the company)

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RESPONSES

Posted by Carl Crawford on 10/11/2004 at 7:58 AM Accepted

hi Mcagquin,

here are some past questions that might provide some insite:

https://www.marketingprofs.com/ea/qst_question.asp?qstID=3381

https://www.marketingprofs.com/ea/qst_question.asp?qstID=3129

https://www.marketingprofs.com/ea/qst_question.asp?qstID=1996

https://www.marketingprofs.com/ea/qst_question.asp?qstID=1473

https://www.marketingprofs.com/ea/qst_question.asp?qstID=974

https://www.marketingprofs.com/ea/qst_question.asp?qstID=98

https://www.marketingprofs.com/ea/qst_question.asp?qstID=1996

hope this helps, and please dont close the question for a couple of days to let everyone have a chance to answer the question.

have a nice day

Carl Crawford

(i am only a frist year marketing student)
Posted by Mushfique Manzoor on 10/11/2004 at 9:35 AM Member

yea, check the links provided by Carl as there has been quite a few questions on this topic in last few months.

also check these links, past questions on this topic at KHE.

https://www.marketingprofs.com/ea/qst_question.asp?qstID=3381#23506

this question will give you perspective of CE from Indian market perspective.

https://www.marketingprofs.com/ea/qst_question.asp?qstID=3141#21558

this one will give you info regarding the ethics of CE.

hope this helps.

cheers!!
Posted by mgoodman on 10/11/2004 at 10:15 PM Member

Visit www.qscores.com and you'll have enough information to fill your files.
Posted by Carl Crawford on 10/24/2004 at 3:51 AM Member

hi MCAGQUIN,

here are some japanesse ads that feature american stars, who would normally never do a similer ad in america.

https://www.japander.com/japander/

hope this helps

Carl Crawford

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