Become a Member
Guides and Reports
Show All »
Metrics & ROI
Search Engine Marketing
More Marketing Topics »
MarketingProfs Enterprise Solutions
See All »
Schedule of Events
Virtual Conference Series
Products and Services
Post a Question
Quick Start Guide
Find and Post Jobs
Real-World Education for Modern Marketers
Join Over 600,000 Marketing Professionals
Ask your question ... sign up today! It's FREE!
Just for Fun
Topic: Student Questions
Search more Know-How Exchange Q&A from Marketing Experts
This question has been answered, and points have been awarded.
Posted by Anonymous on
10/11/2004 at 7:44 AM ET
I am just starting my final year disertation and am doing it on the effects of celebrity endorsers. I would like to know if the effects have been more positive rather than negative (both upon the celebrity and especially the company)
10/11/2004 at 7:58 AM
here are some past questions that might provide some insite:
hope this helps, and please dont close the question for a couple of days to let everyone have a chance to answer the question.
have a nice day
(i am only a frist year marketing student)
10/11/2004 at 9:35 AM
yea, check the links provided by Carl as there has been quite a few questions on this topic in last few months.
also check these links, past questions on this topic at KHE.
this question will give you perspective of CE from Indian market perspective.
this one will give you info regarding the ethics of CE.
hope this helps.
10/11/2004 at 10:15 PM
and you'll have enough information to fill your files.
10/24/2004 at 3:38 AM
You may have quite a few references to munch over by now.
One indicator of the positive contribution of celebrities to a product's sales is the repetition of the advertisement involving the celebrity, and the successful (supposedly)campaign ad. In India, the affiliation of a celebrity like the cricketer, Sachin Tendulkar, to a major brand like TVS, seems to be a successful one. The ad featuring Sachin is often repeated in popular print media's like newspapers, mags etc. Also, the product seems to be a top seller too.
Therefore, one idea for you is to search for positive correlations between the ads using celebrities, and the sales figures of the company promoted (with particular reference to the product projected in the campaign). In the case of TVS it was the popular bike 'TVS Victor'.
Hope these thoughts help!!
10/24/2004 at 3:51 AM
here are some japanesse ads that feature american stars, who would normally never do a similer ad in america.
hope this helps
BACK TO TOP
Post a Comment
Five Simple but Often Overlooked Ways to Boost Your Email ...
by Meera Kothand
Strapped for Time and Money? Content Curation Is Your Content ...
by Paul Chaney
Six Essentials for Good Storytelling—and Great Content ...
by Jennifer Smoldt
Six Email Habits That Are Alienating Your Customers
by Tink Taylor
How to Create Content About Things You Know Nothing About (Yet)
by Bana Jobe
See more marketing articles »
MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that
provide your social data to 3rd parties
contact friends on your network
post messages on your behalf
interact with your social accounts
Your data is secure with