Question
Topic: Other
Calculating Reach, Frequency And Grp For A Campain
Hi, if I am putting together a campaign sing multiple media I understand I need to calculate the GRP for each separate item ie tv, reach 50 frequency 3 GRP 150 and magazine reach 40 frequency 4 GRP = 160. How do I then present this information for the total campaign do I leave the information separate for each media type or add it together in some way to present a final calculation? Many THanks
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