Question
Topic: Research/Metrics
Best Books On Market Research
I'm looking for some market research book/guide recommendations. Basically, I'm looking for stuff that will teach me how to actually conduct market research. I'm an absolute beginner in the subject, but have a strong background in psychology, economics, math, and statistics; and am determined to learn how to perform market research. List as many books, guides, and other resources that you know of, at all levels - as long as it's a good resource, I want to know about it. Thanks in advance.
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