Know-How Exchange

Topic: Taglines/Names

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Posted by yatin.pharma on 11/2/2012 at 3:52 AM ET 250 Points

I am launching a new malted milk based hot drink. Need a cachy title as well as tag line for the same. ex. Horlicks-taller stronger and sharper.

Posted by Moriarty on 11/2/2012 at 4:49 AM Accepted

"Just add hot water!"

ahem! We need a little more about you and your business - and your target customer. We can do better then. Gemma xx
Posted by PhilGrisolia4Results on 11/2/2012 at 10:21 AM Accepted

By "catchy" title, I assume you mean a product name, right. Let's start with forgetting "catchy." What you want is a name that will have meaning for your intended buyers...and to do that we'll need a lot more information about your product, your target market, even packaging and where it can be bought.

Incidentally, the best time to work on a tagline is after you've selected a name for you rroduct.
Posted by designerdawnnie on 11/2/2012 at 8:18 PM Accepted

Yes...we'd love to know who your target customer is...what unique benefit that customer would derive from your product as opposed to other, more established brands...are you planning to take the brand national immediately or do you want to start off as a regional and grow into a national, household name...what is your distribution strategy?
Posted by Gail@PUBLISIDE on 11/2/2012 at 10:58 PM Accepted

Tagline: Because you can't be too rich or too hot

Has a little edge yet if your product is as good as Horlick's, it will fit well.
Posted by carrie77 on 11/12/2012 at 7:41 AM Moderator

Hi Everyone,

I am closing this question since there hasn't been any activity in 10 days.

Thanks for participating!
Carrie (Production Editor)

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