Become a Member
Guides and Reports
Show All »
Metrics & ROI
Search Engine Marketing
More Marketing Topics »
See All »
Schedule of Events
Virtual Conference Series
Products and Services
Post a Question
Quick Start Guide
Find and Post Jobs
Real-World Education for Modern Marketers
Join Over 602,000 Marketing Professionals
Ask your question ... sign up today! It's FREE!
Just for Fun
MProfs PRO Seminar Q&A
Search more Know-How Exchange Q&A from Marketing Experts
This question has been answered, and points have been awarded.
Slogan For Clothing/home Goods Store
11/7/2012 at 10:37 PM ET
Hello to all,
I am opening a store that sells teenage/adult women and men clothing and will also have a section for home goods.
PLEASE help me with a slogan/phrase that will incorporate both clothes and home goods
Thanks in advance for your creative ideas
Name of store- Shastas Boutique
11/8/2012 at 2:21 AM
It is a great idea, only you are going head to head with some of the biggest shops on the planet. Take care.
Selling everything to everybody is a high-cost, low-margin operation. You need a niche and you need it fast. Sell to a small group of people who trust you and work up. It will be slow and it will be hard.
It will be possible - and a lot less work than taking on the big boys. By the time you have grown to a sensible size is the time to work out if you have the managerial skills -or the desire - to run a large operation.
We need a few ideas - at least for starters. Choose Teenage Women, Adult Women or Men. Clothes or Home Goods.
**Choose who they are, who their friends are, what they like. Imagine your ideal customer and focus every ounce of your advertising money on them and them alone. Just make sure that you know this kind of person, their ethnicity, likes, hates and hopes. **
Just for starters, since you asked:
"Shastas Boutique, walk into elegance"
You can tweak this if you are online. My advice applies even more online! I really hopes this clears the fog for you and means you get to feel some traction.
To your success, Moriarty xx
11/8/2012 at 12:16 PM
MIR (more info required):
What sort of "home goods" do you offer? and what style of clothing: casual, formal, trendy, etc?
11/8/2012 at 7:55 PM
THANK YOU BOTH for the quick response.
It will be a store that I am opening out of the country.
I will sell to teenage girls, business men and women
(casual and fancy) and home goods such as picture frames, bedding, pieces of art ect.
I guess it will be kind of a one stop store perhaps.
11/8/2012 at 8:12 PM
I have to say that your market is crazily competitive. Your margins are going to be wafer thin and your outlay large.
Advice: once you are up and running, study your sales sheet very hard. Find out two things.
(1) What you are selling
(2) Who you are selling it to.
This will bring you 90% of your profits and will account for 10% of your range.
Focus on this and leave the rest in the background. Doing this will maximise your profits for the amount of work you do. Even if you are an affiliate, your concentration should be focussed on those areas of your website (or store) where you make the most for doing the least. That way you may scrape by.
You don't need to be Walmart to make a living. M xx
11/18/2012 at 8:57 AM
I am closing this question since there hasn't been any activity in 10 days.
Thanks for participating!
Carrie (Production Editor)
BACK TO TOP
Post a Comment
The Evolving Sales Funnel
by Alessandra Ceresa
The Best Content Types for Each Stage of the B2B Sales Cycle ...
by Ayaz Nanji
Flip Your Media Plan: From Old-School Marketing to Digital in ...
by Susan Solomon
29 Must-Read Content Marketing Articles of 2014
by Larry Kim
Mixing Video With Email Marketing: Four Inspiring Examples and ...
by Emily Konouchi
See more marketing articles »
MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that
provide your social data to 3rd parties
contact friends on your network
post messages on your behalf
interact with your social accounts
Your data is secure with