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More on Brand Management
Most Valuable Global Brands: Coca-Cola, Apple, and ...
Coca-Cola, Apple, and IBM became the three most valuable brands in 2012, according to Interbrand's 13th annual Best Global Brands report. Coca-Cola retained its No. 1 position from the 2011 ranking, Apple jumped six spots to rank at No. 2. And Google for the first time surpassed rival Microsoft.
Four Ways to Monetize Your Brand Without ... by David Oates
Marketers often talk about brand equity and gaining loyal customers. But companies could actually monetize their brands directly and generate revenue from them at no cost to their customers.
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Customers Demanding Corporate Responsibility
Consumers worldwide are demanding a higher level of social responsibility from the companies they engage with, and most are using the power of the purse to press those demands, according to a study by Cone Communications.
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