Question
Topic: Other
Production Costs For Animated Video
I am responsible for marketing for a small company that sells equipment into a B2B industrial marketplace. We want to prepare a short (90 sec?) video, with some animation (of characters, not the equipment) to tell the story of a new product we offer. We want something more engaging than a straight features-and-benefits product video. First, I'll need some help with story refinement/creative for something like this, and then I need the video/animation skills. I have no idea how much to expect such an effort would cost. Second, am I likely to end up with a mess by relying on student help to keep costs down, or am I likely to get a fresh, motivated help? Third, how do I find and qualify talent for a project like this that we have never done before? Finally, am I nuts to be considering such a project with a small company marketing budget?
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