PRO boosts your marketing IQ. Save 30% when you go PRO with code PROBRAIN »
Become a Member
Guides and Reports
Show All »
Metrics & ROI
Search Engine Marketing
More Marketing Topics »
MarketingProfs Enterprise Solutions
See All »
Schedule of Events
Virtual Conference Series
Products and Services
Post a Question
Quick Start Guide
Find and Post Jobs
Real-World Education for Modern Marketers
Join Over 600,000 Marketing Professionals
Ask your question ... sign up today! It's FREE!
Just for Fun
Search more Know-How Exchange Q&A from Marketing Experts
This question has been answered, and points have been awarded.
Need Recommendation For Video Training
12/3/2012 at 2:15 PM ET
A colleague at my nonprofit needs soup-to-nuts training on shooting and editing video. Can anyone recommend a good East Coast training company or online course(s)?
12/3/2012 at 4:00 PM
Video production is more than simply shooting and editing. There's lighting, sound, story, special effects, streaming, animations, encoding, and much more. It's not something you can learn in a single class, or even a few classes.
For online courses, you might consider:
or your local community access TV station.
Before you even start, you'll also need to understand what you're trying to achieve, and if your colleague (or non-profit) has the resources to achieve this in-house. Video is a medium that's very subtle - there's a lot more than meets the eye initially, and to get something professional looking (even if it looks very basic) may require some outside help/tutoring.
12/3/2012 at 4:19 PM
As Jay says, you need more than just point and shoot.
Whatever it looks like, a good story beats everything. Look at Blair Witch (or whatever it was called). Total rubbish - yet made it as a movie.
Grab your audience by the heart and the rest matters little.
12/3/2012 at 4:26 PM
Thanks, Jay and Moriarty, for your good points.
We have good stories to tell, and good trainers to post, for example, tutorials, but need enough rudimentary info to understand where we can and should grow in this regard, and for what tasks we should hire pros.
Getting hands-on with some basic video will, I hope, answer those questions pretty quickly!
I'll check out nyvs.com. Thanks again.
12/3/2012 at 4:53 PM
Hang on one moment! What are you actually trying to achieve here?
Now I am no video expert, only this is not the point. You don't need studio quality animation for a webinar - you do need it for a feature length movie.
People will put up with a little roughness around the edges as long as they get a good story - or excellent content. Get that right and you will do well.
12/3/2012 at 5:02 PM
We want to create a variety of short videos for our Web site -- testimonials, short trainings and borrower stories (we're a financial services nonprofit). We have good content, but no one in house who has as much as used video editing software.
So, no, we're not expecting studio quality ...
12/3/2012 at 5:12 PM
Production know-how isn't what makes a video effective. It's the script and storyboard.
Asking about production is like asking how to put air in the tires of an automobile you want to build. It's not about the air, any more than your effective videos are about production know-how.
I've recently spearheaded production of a 6 minute video for a client, and while we had outside help for the production, the biggest cost and key to success were the script and storyboard. I'm on the East Coast and would be glad to share what we did/how we did it, but you need to understand that the success/effectiveness of the video is 90% script/storyboard and 10% production.
12/4/2012 at 11:12 AM
As for editing video, are you using a Mac or a PC?
12/4/2012 at 12:03 PM
We're on PCs here. Thank you for the links, Gary. We'll definitely check them out.
12/4/2012 at 1:27 PM
For editing, try this:
and also look at Lynda.com for other online, fee-based training. Good luck to you.
BACK TO TOP
Post a Comment
B2B vs. B2C Content Marketing: Stuff You Need to Know
by Abhishek Talreja
Beginner's Guide to Creating Fleshed-Out Buyer Personas for B2B ...
by Carly Schoonhoven
Psych! Five Principles That Explain Why Consumers Take Action ...
by Laura Forer
50 Horrible Cliches You Need to Stop Writing and Saying Right ...
by Verónica Jarski
Tap Into Free, Cheap, and Easy Visual Marketing Tools ...
by Barry Feldman
See more marketing articles »
MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that
provide your social data to 3rd parties
contact friends on your network
post messages on your behalf
interact with your social accounts
Your data is secure with