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Topic: SEO/SEM

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Seo And Marketing Help For Online Party Store!

Posted by drhowey on 250 Points
I have an online party store and have had some success but not as much as I had hoped for. I am looking for some SEO tips to help me get on the first page of google or perhaps if someone could recommend someone who specializes in SEO and marketing. I am on a small budget. <br /><br />Also, this is my first business venture and it is home-based only. My background is in health care so this is really new to me. I would appreciate anything anyone has to offer.<br /><br />My website is http://www.pixiepartyshop.com

Thanks,<br />Debbie H.

  • Posted by Moriarty on Accepted
    Debs, who are your favourite clients? Make everything on your site point their way.

    I presume you are working nationally - is there any chance to tie in party providers as well as just the supplies?

    One thought about your blog - you need more engaging content. Tell people how you baked something that you saw on the net. If it goes wrong, so what? At least they will see that they aren't alone in letting the sponge cake sag. Just coz you took a peek through the top of the oven instead of through the window!

    Believe me, doing something like that will get attention.

    Paper Straws - drawn at random. Tell them a story about a boy who didn't like blue straws, don't just let them sit there smiling prettily. They need to jump up and grab your audience. That way they are going to hang around a little longer - and when people google "my boy doesn't like blue straws" bingo! Up comes your spot.

    Any good?

    Moriarty
  • Posted on Member
    Did you take the time to write a formal business plan...or do any objective market research before you started your business, Debbie. Both should have provided the guidance you're looking for...and identified your changes of becoming profitable. Sorry, but it takes more than just a desire to start a successful business....much more.
  • Posted by SteveTheMarketer on Accepted
    It takes expert experience and a significant investment of time to get "first page" results with google. I just arbitrarily selected your wedding page and checked your title tag for this page which reads ...

    <title>WEDDING</title>

    ... I doubt that you used Google's Adword tools to determine how effective this single keyword would be for you (it should probably be at least a two or three word phrase) Even on a small budget, you can attend webinaries, read books, blogs, and hire an SEO expert to review your SEO development and provide an opinion for how well you're doing. This forum limits how much help you can get from posters. With SEO often one thing leads to another, it can get complicated.

    Check out this link:
    http://www.seomoz.org/beginners-guide-to-seo
  • Posted by stlubahn on Member
    If this is a relatively new domain name, it may take some time to move up on the rankings.

    It looks like you have done some work on page titles and meta descriptions. I would focus on your product descriptions, image descriptions, and image alt tags. There are no shortcuts to the top of the list but following good SEO guidelines and adding content. Your About Us page and also your product category pages could handle more text, get some focused keyword phrases in those locations.
  • Posted by Jay Hamilton-Roth on Accepted
    You're not likely to be able to go from an unknown website to a first-page one instantly, especially for extremely competitive keywords. As a minimum, focus your attention on a subgroup who's looking for what you have, but isn't finding it (for example, "sweet 16 party supplies" or "DIY party supplies"). Focus on attracting that group first, and you're likely to rise up the page rank naturally (as they link to your website, etc.). To attract them, you can't simply wait. You need to go to sites where they are frequent contributors, and share your site - in context to their conversations - as appropriate.
  • Posted by mgoodman on Moderator
    It's the "small budget" thing that's the problem. What you should be doing is driving your target audience to the website with an aggressive Adwords campaign, a nice keyword list, a few dozen well-written ads, and almost as many landing pages to ensure message match.

    If you do all of that well, it's almost certain that your search engine rank will improve, and you might even get enough customers so that you can payout the Adwords campaign. But it won't happen quickly on a small budget.

    Unfortunately, there are no free lunches. Marketing has become a skilled profession, just like nursing. And it probably takes just as long to learn what you need to know if you intend to do it yourself. And, like nurses, marketers have bills to pay and families to feed, so they don't work for nothing.

    We're happy to help here with a few suggestions, but you need more than a few suggestions, and those come with fees attached. You might consider posting a project in the Hire an Expert section of this website. Or browse through the profiles of the leading experts on this forum to see if you see something that indicates a person might be right for the assignment. (You can contact them directly using the email addresses in their profiles.)
  • Posted by ydeveloperinc on Member
    Nice store. It looks clean and not further recommendation on the designing side.
  • Posted on Member
    Looks like you spent quite a bit on creating your site. Nice job over all.

    What did your written business plan project for sales (revenue) during the period your site's been up. How close - or far - are your from that original forecast? And have you followed the marketing plan included in that business plan.

    Sorry, but starting a business - even an online business - is not a fly-by-seat-of-your-pants operation. It take a great deal of pre-planning, then updating that plan to reflect reality. A written business plan is you personal road map to success, not merely a document to show potential lenders and/or investors.
  • Posted by drhowey on Author
    Thanks so much for the great tips! I have put a lot of hours into this project and certainly never thought it would be easy. I will start to implement some of your suggestions and perhaps start a small adwords campaign as well. I have tried SEOMoz and found them helpful but I didn't know about the free book so thanks for that suggestion as well.

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