Become a Member
Guides and Reports
Show All »
Metrics & ROI
Search Engine Marketing
More Marketing Topics »
MarketingProfs Enterprise Solutions
See All »
Schedule of Events
Virtual Conference Series
Products and Services
Post a Question
Quick Start Guide
Find and Post Jobs
Real-World Education for Modern Marketers
Join Over 600,000 Marketing Professionals
Ask your question ... sign up today! It's FREE!
Just for Fun
Search more Know-How Exchange Q&A from Marketing Experts
This question has been answered, and points have been awarded.
Need Suggestions For Making Transcription Taglines
12/7/2012 at 1:07 AM ET
I need your help in making tagline for my transcription services. How can I gain trust of visitors through an eye catching tagline? We can transcribe all kind of audios and videos as well. If you have any suggestions, please reply.
12/7/2012 at 4:39 AM
A few basic questions:
What are you transcribing (ie what kinds of audio/visual?)
Who are you transcribing for
Where are you transcribing.
The more specific your answers the more powerful the tagline. Anything wishy-washy will lead to a tagline that will sink like a popped balloon.
Secondly for a gunpowder tagline, add something you don't do. Because honest people don't tell you they're honest, they do it. Stating something you don't do or got wrong tells them that you are honest because no charlatan in their right minds would say that.
12/7/2012 at 5:15 AM
First Thanks Moriarity for reply,
We can transcribing all types of audio/video files digital as well as physical.
Our transcription services are available for all small to large business industries including individuals. We are transcribing from India.
We have never missed deadlines
Accuracy rate is very impressive
All the outsourced audio/video files will be kept safely
12/7/2012 at 5:44 AM
Great to hear from you. You are a little vague - look at any transcription site, and they will offer practically the same things as you do. People won't have anything to choose from.
I repeat for the sake of clarity: "for a gunpowder tagline, add something you don't do".
Believe me, being honest in your business makes you the diamond in the gold ring. In a sea of quality you are the one that stands out.
That is essential. It will also reduce your advertising costs by a factor of 10 (or make them 10x more effective - which is the same thing). It takes courage though.
12/7/2012 at 8:20 AM
"How can I gain trust of visitors through an eye catching tagline?" You can't. A tagline simply tells your prospective customers about a unique benefit you provide. You gain trust through action. Focus your marketing efforts on testimonials/white papers, which can show how much your services are better than your competitors'.
12/7/2012 at 10:53 AM
Our suggestions would be much more meaningful if we knew the name of your company...so we don't repeat any element of that name within the suggested taglines.
BACK TO TOP
Post a Comment
Five Small Business Marketing and Retention Trends and ideas for ...
by Jenny Beightol
Marketing ROI: How to Get Actionable Insights From Google ...
by Jennifer Blackburn
Top 4 Things You Should Know on Your Journey to Content ...
by Alicianne Rand
How to Thank These Five Important Types of Customers During the ...
by Jignesh Shah
What Marketers Need to Know About Millennials and Print
by Nicholas Brown
See more marketing articles »
MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that
provide your social data to 3rd parties
contact friends on your network
post messages on your behalf
interact with your social accounts
Your data is secure with