This July Only: Save 30% on PRO with code SUMMER30 »
Become a Member
Guides and Reports
Show All »
Metrics & ROI
Search Engine Marketing
More Marketing Topics »
See All »
Schedule of Events
Virtual Conference Series
Products and Services
Post a Question
Quick Start Guide
Find and Post Jobs
Real-World Education for Modern Marketers
Join Over 615,000 Marketing Professionals
Ask your question ... sign up today! It's FREE!
Just for Fun
MProfs PRO Seminar Q&A
Topic: Student Questions
Search more Know-How Exchange Q&A from Marketing Experts
This question has been answered, and points have been awarded.
What Are The Main Objectives Of Market Research
Posted by Anonymous on
1/14/2005 at 5:01 AM ET
I need to creat a marketing research brief to examine stakeholders attidudes towards the reputation of a company with regard to enviromental issues.
Also to produce a research proposal as a response brief provided for the above!
Peter (henna gaijin)
1/14/2005 at 3:01 PM
It is not clear to me what your question is. Are you just looking for the objective/reason why you do marketing research?
In your case, the main objective of marketing research is to determine the "
stakeholders attitudes towards the reputation of a company with regard to enviromental issues
". Stakeholders in most marketing research projects are usually customers or potential customers, but in your case it may be neighbors, media, and government.
The main goal of the marketing research is not to provide the answers that the company wants to hear, but to get the true sentiment of the stakeholders. This data is then usable by the company to determine if they need to take some course of action.
Your brief would cover things like format of questions, what the target population of people is that you would ask the questions, etc.
BACK TO TOP
Post a Comment
Community Trolls: Types, Motivations, and Solutions
by Dan Sullivan
Consumer Psychology and the E-Commerce Checkout [Infographic]
by Verónica Maria Jarski
How Big Businesses Use Colors to Affect Your Emotions ...
by Verónica Maria Jarski
It's a New Brand World: 14 Things You Need to Know About ...
by Linda Kearns
The New Anti-Spam Law in Canada: A Primer for Email Marketers
by Ryan Harris
See more marketing articles »
MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that
provide your social data to 3rd parties
contact friends on your network
post messages on your behalf
interact with your social accounts
Your data is secure with