Question

Topic: Taglines/Names

Tagline For Seat Sponsorship

Posted by Anonymous on 1/26/2005 at 2:46 PM ET 125 Points
Our hope is that you can add some sizzle to our concepts to make a theme that will encourage alumni and friends to “purchase” a seat in our new college athletic center. We want to make sure alums understand this is a sponsorship (rather than ownership) opportunity… we’re trying to avoid alums kicking people out of “their” seats.

First Suggestions:

A seat in MSOE’s history -*
Best seat in the house - no
Seated among champions
Leave your mark - NO
Leave your legacy
Step up and take your seat
Your seat in the winner’s circle -NO

Can you help?


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RESPONSES

  • Posted by Ann H. on 1/26/2005 at 3:01 PM Moderator
    "Put your derrieres in our chairs!"

    Create a campaign around the kids game musical chairs -- don't miss a chance to be seated!

    Great idea -- I love it.

    Ann Handley
  • Posted by Ann H. on 1/26/2005 at 7:01 PM Accepted
    I love K's suggestion -- "Don't just stand there!" Perhaps pair it with: "Don't just stand there! Pull up a chair."

    What I like about this approach is that it suggests that alums and friends of the university can do their part to make the athletic center a reality. And that's, ultimately, what you want.

    Ann Handley



  • Posted by Mushfique Manzoor on 1/27/2005 at 7:54 AM Accepted
    hi melsween

    how about these...............

    "Sit on Your Seat" (referring to the sponsored seat)
    "Brought to you by @@@"
    "Your Back belongs to @@@"
    "Its Your Alma Mater, Sponsor a Seat"
    "Its Your Turn to have someone's ass"
    "Its Your Chance to Sponsor a Seat"

    hope this helps.

    cheers!!
  • Posted by browncatfan on 1/27/2005 at 7:07 PM Accepted
    Great ideas! I'm concerned about clarity, though, so donors don't think they get "squatter's rights" to the seat forever. So I lean more on the donation end, with a little tone of fun.

    "Do Your Share, Add a Chair"
    "Do Your Fair Chair!"
    "Be a Fan. Host a Fanny!"

    Or maybe have fun with cheers and cheerleading; maybe a "club" of people who donate, called "Chairleaders."

    "You're never too old to be a Chairleader!"

    Three (Thousand) Chairs for MSOE!

    Maybe a quirkly analogy that will help them "get it."

    Plant a Chair for MSOE!


    Or maybe interesting ways to explain the concept:

    "Sponsor one seat--it's like donating 75 times a year!"

    "You give once; MSOE benefits over and over!"

    "Finally, a donation that has LEGS!"

    Finally, to release pent up silliness....

    "If you don't sponsor a seat, you can just go sit on it."

    "Sponsor a seat. There's something in it for MSOE!"

    "Buy a seat and butt out!"

    "There'll always be a seat with your name under it."


    (This is fun, but gotta run for now!)
  • Posted by SRyan ;] on 1/27/2005 at 10:52 PM Accepted
    What about this:

    "Want to build a great stadium? Have a seat."

    Stadium, arena, sports venue, whatever...
    and put the team/college name in front of it.
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