Become a Member
Guides and Reports
Show All »
Metrics & ROI
Search Engine Marketing
More Marketing Topics »
MarketingProfs Enterprise Solutions
See All »
Schedule of Events
Virtual Conference Series
Products and Services
Post a Question
Quick Start Guide
Find and Post Jobs
Real-World Education for Modern Marketers
Join Over 600,000 Marketing Professionals
Ask your question ... sign up today! It's FREE!
Just for Fun
Topic: Student Questions
Search more Know-How Exchange Q&A from Marketing Experts
This question has been answered, and points have been awarded.
Posted by Anonymous on
9/21/2005 at 9:04 AM ET
I need to write an essay about e-marketing types. I would like to know if any authors have concrete theories about how to categorize e-marketing. (any material on the subject would be nice)
9/21/2005 at 7:03 PM
Nothing concrete, but you might categorize them as (1) eBay (and other auction) sellers; (2) big thinkers (like Amazon, eBay, Google, etc.); (3) affiliates and Adwords entrepreneurs; (4) bricks-and-mortar expansion merchants; (5) mom-and-pop etailers.
Some of these have subsets, of course.
Good luck. Sounds interesting. What's the essay for? Will we get to see it?
9/26/2005 at 7:26 PM
Helpful resources worth checking:
Online Lab tests Internet marketing methods
A division of Digital Trust Inc., MarketingExperiments.Com is an online laboratory whose mission statement is: "To discover what really works." The Lab's website explains how they test every conceivable marketing method on the Internet by conducting experiments that range from 3 to 18 months.
Their research is available free on their website once you register. Take a look. Even experts are bound to learn something from it.
MEC's research involves budgets in the $4,500 to $100,000+ range and is grouped into seven key areas: site conversion, pay-per-click search, organic search, comparison shopping search, permission-based email, order process optimization and affiliate programs. Note that the Lab's research partners (like Reuters Group PLC, the world’s largest international multimedia news agency) and opportunities to partner with the Lab on research projects are discussed on the website.
Search Engine Optimization & Marketing Glossary
BACK TO TOP
Post a Comment
Five Simple but Often Overlooked Ways to Boost Your Email ...
by Meera Kothand
Strapped for Time and Money? Content Curation Is Your Content ...
by Paul Chaney
Six Essentials for Good Storytelling—and Great Content ...
by Jennifer Smoldt
Six Email Habits That Are Alienating Your Customers
by Tink Taylor
How to Create Content About Things You Know Nothing About (Yet)
by Bana Jobe
See more marketing articles »
MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that
provide your social data to 3rd parties
contact friends on your network
post messages on your behalf
interact with your social accounts
Your data is secure with