Question

Topic: Taglines/Names

Tagline For Internet Consultancy Biz

Posted by Anonymous on 10/30/2005 at 5:19 PM ET 375 Points
Hello,

New online internet consultancy company with name:

aXeble

needs compelling tagline.

Customers: SME
Keywords:
custome made online solutions
no nonsense
complete solutions
honest pricing (affordable)
incomparable service
added value
Services: from basic website design, upto online database, e-commerce, e-marketing, SEO (search engine optimization) ...

I love the tagline of Heineken beer:

"Heineken refreshes the parts other beers cannot reach."

Something with similar idea should be great:

Something like ... (but better of course):
"Ahead in affordable online solutions"

Why the name aXeble ?

for me (as no native English speaker) it sounds as a shortcut for "accessible"

which could mean:
that my "internet consultancy" is aXeble (accessible)
the prices are aXeble
the company is aXeble

Something nice to:
my surname is Hacha, which is Spanish for axe

AXE on it's own is the implement you use to cut down a tree. This could be conceived as "cutting edge", forging new ground etc.

aXeble ... has the opportunity to use the X as a distinctive symbol (logo)

Best regards,
Guy Hacha





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RESPONSES

  • Posted by michael on 10/31/2005 at 9:30 AM Accepted
    Guy,
    Sounds difficult for a native English speaker.
    If it was aXesable it would be easier to pronounce.

    Then you would be able to go with a tagline like:

    "Where cutting edge solutions meet leading edge service."

    Michael
  • Posted by Pepper Blue on 10/31/2005 at 9:50 AM Accepted
    Guy,

    aXeble is very difficult to sound out, phonetically, it doesn't sound out the way you intend it to, it is more like Axe Able (at best).

    I would encourage you to rethink it. The other part of the strategy is sound, and I like Michael's idea, but you need to first really think this over and decide if that is the best name for you.
  • Posted on 11/2/2005 at 5:57 AM Accepted
    Gotta hate names with X in them, but here goes random thoughts

    aXeble... fleXable, agreeable and able
    aXeble, more than just a cutting edge
    aXeble, more X factor than Simon Cowell
    aXeble Xpression through design
    aXeble X is our spot
    aXeble going the Xtra mile

    have fun
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