Question

Topic: Branding

Should We Allow Partners To Modify The Colors Of Our Logo?

Posted by Anonymous on 1/16/2004 at 3:50 PM ET 125 Points
We have established our brand and logo. We also have a network of countries that we work with (we fund them and we also coordinate their activities) but they are locally managed and operated. They would like to modify the colors of our logo in order to develop their local logos.... should we allow them to do that?
Our site is: www.developmentgateway.org
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RESPONSES

  • Posted by williamarruda on 1/16/2004 at 4:48 PM Accepted
    No Way! Color is an important part of your brand imagery. What do you think about when you think '' big blue'' or what color do you associate with Coke?

    Your logo is an important brand asset and it is through clarity and consistency of use that it will become recognizable. You should create and distribute very strict guidelines for the use your logo, and all other brand materials by your partners.
  • Posted by ReadCopy on 1/17/2004 at 6:09 AM Member
    Like everyone says ... "NO".

    This is your company, your brand, your promise, and the logo and coolours should not be changed by others.

    It may be worth listening to them to see why they want to change and see if there is something you can do to your logo that doesn''t affect your brand greatly.

    Many organisations, allow their logo to be use in different styles, so if they have a full colour logo as their primary logo, they may also have a black and white version, or one with and one without strapline.
    Its worth experiementing to see if you can get a couple of different logo feels but still keep the integrity of the original.

    Then produce a "brand guidelines" manual so everyone knows what they can and cannot do with your logo and text etc.
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