Know-How Exchange : Other

At one time I was a serious "ebayer". My sales were outstanding and people were coming out of the woodwork asking me how I do it.

So I decided to write a "how-to" book. It was simply titled ''How to Sell on eBay".

I compiled all my "super secret" strategies and put them together in an easy to read eBook format. I put a $10 price tag on the book and placed it on my website. At first I sold several and received alot of consignment work from those who simply did not want to learn but recognized my expertise.

About 3 months later, about 300 similar books came out INCLUDING one from ebay! My book started collecting cyber dust so I just gave it away a free download on my site.

If your book''s focus is directly related to your business and it''s advice/services/products to be self-published and distributed to clients, I think it would be well worth your time.

If you wish to write a "How I Made It This Far" autobiography for mass distribution by a major publisher, it is a matter of your own resources and volition. Obviously, make sure your responsibilities are covered while you author your life story.

Even if the book is written in order to advise others based on your success, much like the first eample I gave, I believe it can really help you analyze what you have done up to this point and stimulate your thinking, bringing you "outside the box" . Looking at your company and personal experiences from a different point of view, in my opinion, is NEVER a waste of time or an instigator of negative results.

Can it distract you from your current duties? Sure! But not only the distribution of the book itself, but WRITING it can help boost business in ways you never would have imagined!

Ebooks don''t require a publishers approval before you can distribute. plus you can post them online, burn them onto a CD or whatever you like! If you are intent on going hardback, I would reccommend doing an ebook version first in order to get feedback etc. so you can fine tune BEFORE submitting to a national publisher!

Here is a link to a good ebook publisher: CLICK HERE

Good Luck! Go For it!

Completely agree with all of the above, I have worked for several companies that have produced books, and it certaingly helped them:

1. Make a little direct cash
2. Spread their brand
3. Excellent promotional item
4. Become a market leader or business leader

Good day,

Writing a book is strategic method to position yourself as a specialist. Book publication is a "Value Forward" method of marketing. It allows you to put your business value out in front; instead of pulling it behind you.

I wrote a book called How To Sell Technology and self published it. It is now used in over 100 countries world-wide as a business course and was offered a publishing contract by a the largest B2B publisher in the world once they saw our success.

The best method for writing a B2B book is a as follows:

*Select 25 subject categories as chapters.
*Write 5 pages for each chapter
*Insert some third party references or business case history
*Insert case studies