Become a Member
Guides and Reports
Show All »
Metrics & ROI
Search Engine Marketing
More Marketing Topics »
MarketingProfs Enterprise Solutions
See All »
Schedule of Events
Virtual Conference Series
Products and Services
Post a Question
Quick Start Guide
Find and Post Jobs
Real-World Education for Modern Marketers
Join Over 600,000 Marketing Professionals
Ask your question ... sign up today! It's FREE!
Just for Fun
Search more Know-How Exchange Q&A from Marketing Experts
This question has been answered, and points have been awarded.
Need Help Naming My Boutique
Posted by Anonymous on
2/28/2007 at 3:43 PM ET
I am opening a boutique in Michigan that will offer upscale designer clothing and unique home accessories/furniture (think Anthropologie or Urban Outfitters). focus is 18-40 yr old women.
I will be selling designer clothing (jeans / business casual / going out) and unique home accessories and furnishings -- mainly revamped furniture (think shabby chic painted furniture). I have the possibility of opening multiple locations in the future, so the name should not be "site/location specific".
Here are some names that are already in use, but will give you an idea of what I like and am looking for: Piperlime, Anthroplogie, Paperdoll, Jade. I want something unique and not "trendy". Some names I have "toyed" around with are: Pepperberry, Pomegranate, Anik or Anique, or Nikki Lee's (my nickname and middle name). I was thinking tag lines of: "fashions for the body and home" or "unique clothing and home accessories". I am open to any and all feedback/suggestions -- Please help me!!
2/28/2007 at 3:49 PM
unique fashion and home decor
2/28/2007 at 5:19 PM
Ikkin (Nikki spelled Backwards) may be too close to Icky
SoleNovel (The only Unique One)
Distinct Decorations (DD's)
Designs of Distinction
I think I like SoleNovel best you could even shorten it to a new word like SoNovel...
2/28/2007 at 8:06 PM
You said it your self already I think!!
Along the lines of a Femme Fatale, but updated by your boutique to include your client's whole environment.
It sounds like your boutique embraces a left of center appreciation for all things old or new which possess a certain 'je ne sais quois' that very few can recognize without guidance.
Building off - Vamp!
IMHO I suggest ReVamped. (You did say it!)
The Vamp character is a woman who, while not necessarily attractive, has a certain allure (usually this striking, exotic, overtly sexy glamour), and is usually a heartless, man-eating seductress.
The term is short for vampire, another term for a femme fatale.
In drama, the vamp is the sexual counterpoint for the naive, wholesome ingénue character.
The sultry lower voice of the mezzo-soprano is usually reserved for the vamp character in musicals or opera.
Now 'ReVamped' she knows exactly what she wants to wear and surround herself with and how to carry it off.
It isn't what everyone else has, it is more of an attitude; whether wearing jeans or buying a reconditioned chaise longue!!
She's not a little girl anymore.
Perhaps a Tag line to remember and open discussion for more than a moment....to make potential clients look twice. Something like..
Disambiguate Your Home and Personal Style.
Together they would be..
Disambiguate Your Home and Personal Style.
Have Fun .... I'm sure your Graphic Artist will!
3/1/2007 at 7:18 AM
Nikki, I think your name is great for a lifestyle boutique. I would call it Nikki Lee. Problem is someone has the URL and it is a porno site. Perhaps your last name would work. Keeping your own name allows you to personalize the business and it is not a trendy and can change as fashions do. You can also make up a last name to go with Nikki.
As for the tagline I am not sure they work very well. There has been some research that shows that even companies with millions to spend on ads can not get their taglines to be remembered.
With a store like yours it will be all about the styles you carry.
3/1/2007 at 10:39 AM
3/1/2007 at 3:13 PM
Some great items above, Karen paved a nice imagery. I agree with not using Nikki or Lee.
I also think ReVamped sounds like a muffler shop! Does not denote high end fashion or style--- I think the Vamp concept would be lost!
In trying to keep with your descrips: I would offer the following:
Apple Blossom Boutique, Fashions in Bloom
>(apple blossom is the state flower of Michigan)
Fashion Buds, where fashions blooms.
Mirabelle Couture, simply sweet in fashion and style
FYI >(Mirabelle is a dark yellow plum predominantly grown in northeast France)
You could also go another way "Cute" :
Chic by Choice, Lee's fashion emporium
Lee's Little Shoppe of Fashion, a place of style. (this name could create an unforgettable logo)
Hope these help
Good Luck & Happy Marketing ~
3/1/2007 at 4:44 PM
Most of your business will come from Word of Mouth versus driveby I believe as customers share your excitement so a memorable name will help them and you.
A low Common Denominator name may suggest less sophistication to those 'Cher like' personalities I think you hope to attract.
Maybe you will sell buckets of designer Mufflers; after all it does get cold up here. ;)
3/1/2007 at 5:11 PM
How about "The In's & Out's"
what you'll see and what you'll want!
3/2/2007 at 5:06 PM
I live in the Detroit Metro area and am familiar with alot of areas here in Michigan. Where will your store be? I know you don't want an area-specific name for expansion purposes, but where the first one is located will sort of help with the right tone for the area. Please advise.
3/15/2007 at 9:40 PM
.... will the customers be called Bloomers?
Vintage clothing link ...
BACK TO TOP
Post a Comment
Google Just Got Rid of AdWords Converted Clicks. Now What?
by Dave McIninch
Slow Marketing: How to Deliver Faster Results by Slowing Down ...
by Ann Handley
How to Write an Email That Gets Opened, Read, and Responded to ...
by Verónica Jarski
Don't Be Cheap With Your Landing Pages: Three Contrarian Ways to ...
by Assaf Dudai
Social Success for the CMO: Four Signs You're Doing It Right
by Will McInnes
See more marketing articles »
MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that
provide your social data to 3rd parties
contact friends on your network
post messages on your behalf
interact with your social accounts
Your data is secure with