Question

Topic: Taglines/Names

Need A Great Brand Theme Line For Medical Device

Posted by Anonymous on 10/17/2007 at 4:21 PM ET 250 Points
Trying to come up with a really good tagline/theme line that can deliver a message of Satisfaction, reliability and Confidence to dermatologists for a medical device. The device treat psoriasis and is laser based. It's safe, very effective and very trusted. I am not at liberty to tell you the product name at this time. We want to try to develop this Brand Promise through a great tagline line or theme line that will accompany this product name. Target is docs/dermatologists. We want derms to think of this laser therapy very early on in their treatment process for thier patients...Instead of creams.

Thx!
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RESPONSES

  • Posted on 10/17/2007 at 5:50 PM Author
    Yes...this laser treatment is much more effective and sends the psoriasis into remission much longer and clears the psoriasis much better than any creams. The treatment is quick, effective, and painless. Plus the creams stain clothing and linens....Creams are just a pain in the neck. Also if the creams are not used just right the psoriasis comes back. We want to change the Dermatologist's prescribing approach...to think of the "X" laser treatment first. Especially after the creams continually fail.

    Benefits to patients are: better clearing, less of a mess and fuss.

    Benefits to doc are happier docs and do better financially with this unit in their practice.
  • Posted by Jay Hamilton-Roth on 10/17/2007 at 6:29 PM Member
    The Quick, Safe, and Painless Psoriasis Solution
    No Pain Laser-Guided Psoriasis Treatments
    Fix Your Psoriasis. Don't Cover It Up.
  • Posted on 10/17/2007 at 6:51 PM Author
    Yes, but we need to make sure we deliver the "Satisfaction" "Reliability" and "Confidence" message with this ad slogan. I say ad slogan because it should have enough shelf life and "legs" to carry across multiple forms of marketing. There was an idea we were playing around with: XYZ — The One (Since we are the only ones used in clinical trials...competition has no clinical trials. However "The One" is too close to Botox Cosmetic that is using "The One-The Only". But you get my drift.
  • Posted on 10/17/2007 at 7:16 PM Accepted
    The Psoriasis Solution – For Sure.
    The Ultimate Solution for Psoriasis.
    The First Choice in Psoriasis Treatment.

    Good luck!
  • Posted on 10/17/2007 at 7:17 PM Member
    Thought of a few other options for you...

    Safe, effective relief of psoriasis.
    Fast, effective psoriasis relief – for sure.
    Laser-treated psoriasis – for sure.
  • Posted on 10/17/2007 at 10:03 PM Author
    These are good ideas...But I think I just need something like: "Build Ford Tough" or "Volvo. For life" or "Once you pop you can't stop" or "Lay's. Get your smile on"....I don't know...I know these are famous lines but I need something clever that fits and sticks.

    The one "The Psoriasis Solution – For Sure." by Diamond.editorial: What is your thought with tying in the word "For Sure"

    Don't forget also that we are targeting Dermatologists/Docs.

    Thx!
  • Posted on 10/17/2007 at 10:13 PM Accepted
    Hi, bmurphy. The thinking behind "for sure" was to keep the tagline short while still conveying the ideas of reliability and confidence.

    However, you could simplify that approach further:
    [Laser product name] - The Psoriasis Solution.

    With this approach, "The Solution" (similar to your example of Botox - "The One") at once communicates reliability, satisfaction and confidence.

    The implication being that this is the only product physicians need to consider for psoriasis patients.
  • Posted by Jay Hamilton-Roth on 10/17/2007 at 11:16 PM Accepted
    Solving Psoriasis Tsuris (For Your Yiddish-Speaking Clients)
    PsoriAssist
    Psoriasis Be Gone
    The Psoriasis Eraser
  • Posted on 10/18/2007 at 4:20 PM Author
    Thanks for the feedback thus far...I do like the idea of playing with the word LIGHT and I like PsoriAssist...I like modified words like that, that fits the meaning. Perhaps that can be put into a short phrase/line somehow? We'd like to have the docs start to think of us first when looking for a reliable solution for their psoriasis patients. I was playing with "Before and Beyond" kind of has a ring to it but doesn't make any sense...OR "Relief…At Lasts, And Lasts" does that make sense?
  • Posted on 10/18/2007 at 4:49 PM Author
    By the way alot of great ideas so far...I just don't quite think one has hit home just yet...I will noodle with some more of the ideas given here....

    Keep em coming!

    Thx!
  • Posted on 10/19/2007 at 12:53 PM Author
    Sorry....I forgot to accept some of the idea I liked...Still new to this.

    Please let me know if you have any other ideas.
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