Question

Topic: Branding

Collalation Between Brand Awareness And Purchase Intent

Posted by Anonymous on 2/3/2004 at 6:42 PM ET 125 Points
Are there statistics available on brand awareness and consumer purchase intent? If so, please state the source or case study.
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RESPONSES

  • Posted by Blaine Wilkerson on 2/3/2004 at 10:02 PM Member
    I like https://www.brandchannel.com . Click on "directory" to get a nice list of resourses.

    Another quantitative search tool is:

    https://www.searchengineformarketers.com.

    It has links to almost every aspect of marketing you can imagine.

    Good Luck!
  • Posted by ReadCopy on 2/4/2004 at 2:58 AM Accepted
    Meauring the two together would be extremely difficult, nd cchaces are that they would be little to link them in my view.

    AWARENESS: would generally measure how aware they are of your business.

    PURCHASE INTENT: When looking at the reason for purchasing, a buyer would need to take into account the products you offer, the selling price and any emotional (brand) factors to take into account during the purchasing cycle.

    Josh (above) is right, whilst I am 100% aware of Rolls Royce, I know where the dealership is and the products they sell ... I will not buy one! There is therefore no Collalation!

    Josh,
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