Question
Topic: Branding
Branding Strategy - How To Go About It
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I just joint in this organization and my superior threw me an important assignment to complete. The assignment was writing a Brand Strategy. I have little knowledge on Marketing as I am new to this field. Although I studied Strategic Marketing paper before but I still have difficulties when come to application of knowledge.
My questions are :-
1. How do we create a strategy that suit to a particular industry or organization. (FYI, I am working in Furniture manufacturing industry)
2. What is the brand's positioning statement? Do we simply write the intended market to position our product or we need to elaborate further than that?
3. What will be the best way to embark on the brand's market in terms of Distribution Channel, Pricing Strategy and Consumer Demographic Profile. Would appreciate someone could give a outline on what shall we write on these.
4. Do we need to write long paragraph for Brand vision? My understanding for vision is something short and precise, how about brand vision then?
I hope someone could help me with these problem to let me have a kick off for my assignment.
Thank you in advance.
Best regards,
Gilbert