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Topic: Student Questions
High Involvement And Low Involvement Products.
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How do we promote a product which may be high involvment to one market segment but low for another,e.g. shampoos are high involement for females but may be low for males.
Can a low involvement product be converted into a high involvement one. Lastly, are all impulse buys low involvement products?
I am just curious about this because I recently read about this concept and it has me thoroughly confused. Please help me understand.