Question

Topic: MProfs PRO Seminar Q&A

Increasing Your Web Conversions With Amy Africa

Posted by Anne Burkauskas, MProfs on 9/15/2010 at 12:59 PM ET 1000 Points
Welcome seminar attendees! Continue the conversation started during the Sept 30 MarketingProfs PRO seminar. This is the place to post your questions or comments for presenter Amy Africa and for each other.

To all other KHErs: You're welcome to participate in this discussion too! Seminar attendance is not required.

SEMINAR INFORMATION:
Sure-Fire Tips for Increasing Your Web Conversions--on Sept 30 at 12pm ET
https://www.marketingprofs.com/marketing/online-seminars/284
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RESPONSES

  • Posted by mgoodman on 9/29/2010 at 3:43 PM Moderator
    Which others, Marcus?
  • Posted by wilsonellis on 9/30/2010 at 1:38 PM Member
    Great webinar. Thank you, Amy for presenting and MarketingProfs by making it available.
  • Posted by Amy Africa (Presenter) on 9/30/2010 at 2:00 PM Accepted
    Here are the acronyms from today's presentation:

    ATC -- Add to Cart or Adoption to Cart (depending on context)
    PTC -- Proceed to Checkout
    AAUS -- Average Active User Session
    DTS -- Days to Sale
    NCASE -- New Customer Acquisition via Search Engines
    CTA -- Call to Action
    SAB -- Self-Animated Banners
    RTP -- Return to Page
    ATA - Adopt to Action
    BTF -- Below the Fold
    H1 and H2 -- Headline 1 and Headline 2
    NR -- No Referrer

    Please let me know if I missed any!
  • Posted by Amy Africa (Presenter) on 9/30/2010 at 2:16 PM Accepted
    Usability/Analytics Packages I mentioned:

    www.crazyegg.com
    www.clicktale.com
    www.tealeaf.com
    www.kissmetrics.com
    www.chartbeat.com
    www.getclicky.com
    www.vwo.com/
  • Posted by ajosef on 9/30/2010 at 2:24 PM Accepted
    Amy: Great stuff today, thank you

    Are there any differences in web page navigation set-up/advice if your primary site visitors are age 50+? Really even age 60+?

  • Posted by vionas on 9/30/2010 at 2:37 PM Accepted
    Hi Amy,

    Great presentation today - so much content!!

    I asked this question during the webinar, but I wasn't clear. Is it better to have stock photography (models posing who _look_ like your customers) or to have actual pictures of your customers / your employees helping your customers? Does it matter? Is stock photography better than nothing?
  • Posted by Valerie Witt on 9/30/2010 at 2:40 PM Moderator
    Oops ... sorry, Vionas. My mistake!

    Val
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