Know-How Exchange : Taglines/Names

Maybe your presenters can help you by telling you how someone attending their presentations will BENEFIT. Drill down to the core benefit ... not the description of what they'll discuss.

Unfortunately, many speakers are so wrapped up in their own area of expertise that they forget about the BENEFIT for their audience. You might actually help them do a better job if you probe on this ... and you'll get some good ideas for the titles.

Role play an exchange between the speaker and a prospective attendee:

Attendee: Why should I spend an hour of my time listening to you? What's in it for me?

Speaker: I have information that you need to know?

Attendee: Like what? How do YOU know what I need to know?

Etc.

You're smart to trust your instincts! The number one thing that attracts a seminar/webinar audience is the TITLE, followed by Topic and then Speaker. So you'd better make the titles compelling!

Since this is a Small Biz forum, you probably don't need "Small Business" in any of the titles.

Michael has good advice -- find out what the speakers are going to talk about. Do you have content descriptions or presentation outlines from them yet? If so, look them over and underline the keywords you think the audience might care about. Then play with those to craft four or five titles for each session. I do that and usually end up mixing words from one idea with words from another.

Now, I'm not psychic, so I don't have any clue what your speakers intend to deliver. However, I'm going to give you some examples of titles, hoping that they ignite your creative sparkplugs!


- Six Questions You Must Ask Your Business Attorney
- You, Your CPA, or Your Bookkeeper: Who Does What with the Numbers
- Protecting Yourself from 3 Common Business Fiascos
- Creative Ways to Bankroll Your Baby

Hope that helps! Good luck.

Shelley