Question

Topic: MProfs PRO Seminar Q&A

The Art Of Enchantment

Posted by Anonymous on 5/31/2011 at 9:36 AM ET 1000 Points
Welcome seminar attendees! Continue the conversation started during the June 2 MarketingProfs PRO seminar. This is the place to post your questions or comments for presenter Guy Kawasaki and for each other.

To all other KHErs: You're welcome to participate in this discussion too! Seminar attendance is not required.

SEMINAR INFORMATION:
The Art of Enchantment--on June 2 at 12pm ET
https://www.marketingprofs.com/marketing/online-seminars/389
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RESPONSES

  • Posted on 6/2/2011 at 9:18 AM Accepted
    Who is Guy Kawasaki and what is this discussion? I'm sorry I don't know anything about this, I just joined today and am trying to get used to everybody here.
  • Posted on 6/2/2011 at 1:33 PM Accepted
    Guy Kawasaki is a marketing professional, formerly with Apple, but he's also an author, speaker and general fluffer-upper of people and their projects. Find out more here:

    https://www.guykawasaki.com/about/

    And here's his latest book:

    https://www.guykawasaki.com/enchantment/background/

    Enjoy!
  • Posted by Kip Meacham on 6/2/2011 at 1:38 PM Accepted
    My organization needs to be infused with "enchantment." Apart from buying everyone the book, does anyone have any ideas about how to train enchantment into our people?
  • Posted by mgoodman on 6/4/2011 at 4:55 PM Accepted
    Kip, you might start by demonstrating the "enchantment" you want to infuse in the organization. It may catch on and grow organically -- especially if you follow up with copies of the book.
  • Posted by Jay Hamilton-Roth on 6/4/2011 at 8:46 PM Accepted
    For me, it begins with a great story, easily repeated, that showcases how an action made (or will make) a significant difference in real people's lives. Then, have others share their similar stories, to get the "enchantment" to become a collective story.
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