Question

Topic: Taglines/Names

Need Tag Line For Clothing Recycling Company

Posted by Anonymous on 2/14/2012 at 11:54 AM ET 250 Points
Looking for a tag line for a clothing recycling company. Small business in the midwest. They recycle things like shoes, fabrics, towels, jackets, linens, etc. Metal containers are placed at businesses such as convenience stores, groc stores, gas stations. People bring their items to recycle them and the containers are available 24/7. This small business is competing with Goodwill and Salvation Army.

I am looking for a tag line that reflects a progressive, family owned recycling process that keeps material out of the landfill. This recycling seems to have more women involved than men.

Thank you!
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RESPONSES

  • Posted by SteveByrneMarketing on 2/14/2012 at 12:55 PM Accepted
    Recycling Through Wearing
  • Posted on 2/14/2012 at 2:55 PM Accepted
    I would recommend rethinking your positioning. I can't think competing with The Salvation Army is a good thing. People get tax deductions for donating their used clothing (etc.) to the Salvation Army. And they use the proceeds to feed the hungry and poor and provide for those in need. You're not able to give the donor anything but a place to dump their old clothes.

    There are stores such as Plato's Closet that specializes in selling used clothing and in the twin cities there is Minneapolis Rag Stock which has been around for years as a similar business, but they don't see themselves as "competition" to the Salvation Army. (Sorry that bothers me a little.)

    I'm all for free enterprise, but...

    Maybe you go with something like "New to You" with a tag that refers to recycling clothing.

    Good Luck!
    CVN
  • Posted on 2/14/2012 at 2:56 PM Accepted
    Excess Valued
  • Posted on 2/14/2012 at 3:02 PM Author
    I understand your position about the "competition" comment. The bonus is that we are creating jobs in a down economy and saving landfill space so there are a few angles. thank you for your response.
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